Digital Content Strategist

5 days ago


Jakarta, Jakarta, Indonesia PT Supra Boga Lestari Tbk Full time

Our ideal candidate is a creative and results-driven digital content strategist who can develop and execute social media strategies for multiple supermarket brands. As a key member of our team, you will be responsible for aligning content with brand positioning and customer trends while monitoring and adjusting strategies based on performance insights.

Key responsibilities include developing and executing social media strategies, aligning content with brand positioning and customer trends, monitoring and adjusting strategies based on performance insights, leading creative content ideation and execution, writing engaging platform-specific copy while maintaining brand voice, staying updated on trends to keep content fresh and relevant, setting up, managing, and optimizing Meta, Google & TikTok Ads for conversions, tracking key social media metrics and refining strategies based on insights, providing reports with key takeaways and action plans, planning, shooting, and editing high-quality content including short-form videos, maintaining a strong brand aesthetic across all platforms, capturing real-time content during events to maximize engagement, applying SEO principles to improve organic reach, utilizing SEM insights to enhance ad performance, managing KOL collaborations to boost brand presence, engaging with the audience to foster strong connections, working with store teams to generate authentic in-store content, directing agencies and delegate tasks for seamless execution, working closely with internal teams to align social media with broader campaigns, integrating digital strategies with offline brand activations.

Qualifications
  • We are looking for a candidate with 3-5 years of experience in social media management, content creation, and digital marketing in a retail, FMCG, or e-commerce environment.
  • The ideal candidate should have a proven track record of growing engagement, reach, and conversion across multiple social media platforms.
  • Prior experience handling multi-brand, multi-platform social media strategies is highly desirable.


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