Senior Manager of Paid Media

2 weeks ago

Denpasar, Bali, Indonesia SATUVISION Full time
About PT. Media Group Asia

PT. Media Group Asia, also known as SATUVISION, is a leading digital marketing agency that provides innovative solutions for the hospitality and real estate industries.

We have a strong presence in Bali and Jakarta, and we are recognized leaders in the industry, delivering data-driven marketing solutions that drive measurable success.

The Head of Performance Marketing Role

This senior leadership role is responsible for developing and executing high-level marketing strategies that drive business growth and optimize client performance across multiple platforms.

The ideal candidate has a deep understanding of digital advertising, data analytics, conversion optimization, and revenue-driven strategies.

They will work closely with the executive team to align digital marketing initiatives with company objectives and drive innovation in paid media strategies.

Main Responsibilities
  • Performance Marketing Strategy & Execution
    • Develop and own the overall performance marketing strategy, ensuring alignment with business objectives and revenue goals.
    • Oversee multi-channel advertising campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn, programmatic platforms, and emerging digital channels.
    • Leverage data-driven insights to optimize campaigns, ensuring maximum efficiency in customer acquisition, retention, and lifetime value.
    • Implement and oversee multi-touch attribution models to analyze marketing effectiveness.
    • Stay ahead of industry trends, emerging platforms, and algorithm changes, proactively adapting strategies to maintain a competitive edge.
  • Leadership & Team Management
    • Lead and mentor a team of performance marketing specialists, analysts, and ad strategists, ensuring high performance and continuous skill development.
    • Set clear KPIs and performance benchmarks for the team, ensuring they deliver optimized ad campaigns that meet and exceed targets.
    • Foster a high-performance culture, encouraging innovation, strategic thinking, and professional growth.
    • Collaborate with the Creative, Content, and Web Development teams to ensure ad creatives and landing pages are optimized for conversions and user engagement.
    • Develop structured training programs and knowledge-sharing sessions to upskill the team and keep them updated on new trends and technologies.
  • Client & Stakeholder Collaboration
    • Act as the strategic lead for high-profile clients, ensuring marketing strategies align with their business goals.
    • Provide consultative insights and strategic recommendations to clients based on data analytics and campaign performance.
    • Participate in key client meetings and sales pitches, driving expansion opportunities for SATUVISION's performance marketing services.
    • Work closely with the Sales & Account Management teams to develop customized advertising solutions for clients and maximize revenue opportunities.
  • Budget & Revenue Growth Management
    • Oversee and manage multi-million-dollar media budgets, ensuring ad spend is efficiently allocated across platforms for maximum ROAS (Return on Ad Spend).
    • Develop forecasting models and financial projections for performance marketing investments, ensuring business scalability and profitability.
    • Implement cost-control measures to optimize ad spend and ensure the department operates within budget while achieving maximum revenue potential.
    • Identify new revenue opportunities within paid media, data analytics, and automation tools to expand SATUVISION's service offerings.
  • Data & Performance Analytics
    • Define and implement advanced analytics frameworks to measure campaign effectiveness, conversions, CPA (Cost Per Acquisition), CLV (Customer Lifetime Value), and ROAS.
    • Lead data visualization and performance reporting initiatives, ensuring actionable insights are delivered to executive leadership and clients.
    • Leverage A/B testing, automation, and AI-driven marketing tools to improve campaign efficiency.
    • Ensure all marketing efforts are fully compliant with data privacy regulations (GDPR, CCPA, and other relevant standards).
  • Process Optimization & Innovation
    • Continuously refine and optimize internal workflows, implementing automation tools for campaign management, audience segmentation, and reporting.
    • Develop SOPs and best practices to ensure scalability and efficiency in execution.
    • Explore new advertising channels, martech solutions, and innovative performance strategies to increase efficiency and profitability.

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