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Marketing Innovations Director

2 weeks ago

Jakarta, Jakarta, Indonesia ASUS Full time

ASUS Indonesia's Customer Experience Department is seeking a Channel Marketing Lead to craft innovative campaigns, build meaningful relationships, and ensure brand success.

Key Responsibilities
  • Lead a team of 3 channel marketing specialists to drive strategic growth initiatives.
  • Develop and execute channel marketing strategies to boost brand visibility in retail environments.
  • Collaborate with the marketing team to create engaging Point of Sale Materials (POSMs).
  • Ensure optimal POSM placement to maximize brand appeal.
  • Work closely with the sales team to secure prime branding opportunities.
  • Conduct market research to understand consumer behavior, competitor activities, and market trends.
  • Manage resources effectively to achieve cost-efficient campaign execution.
  • Identify priority markets and allocate resources accordingly.
  • Collaborate with cross-functional teams to align trade activities.
Qualifications
  • Minimum education: S1 degree
  • Purchasing skills
  • People management experience
Preferred Skills
  • Excellent communication and coordination skills
  • Strategic thinking and problem-solving abilities