Marketing Communication Strategist
2 days ago
Job Description
- Create and execute a comprehensive marketing strategy to achieve business objectives.
- Lead the development of marketing communication assets that align with the company's brand strategy.
- Manage agencies to produce high-quality marketing materials that meet the company's standards.
- Analyze consumer research to gauge the impact of marketing efforts and optimize budget allocation.
Responsibilities
- Direct the production process of Above The Line (ATL) and Below The Line (BTL) marketing assets.
- Develop and implement a multi-dimensional execution strategy for ATL and BTL marketing activities.
- Approve the marketing asset execution plan to ensure effective IMC.
- Control and optimize the marketing budget by analyzing consumer research data.
Skill Requirements
- Leadership role in a smaller Line of Business or subsidiary with global breadth.
- Development of short-term and mid-term strategies to drive business growth.
- Creation of formal networks with key decision-makers.
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Chief Marketing Strategist
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Content Strategist
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