Marketing Communication Strategist

2 days ago


Jakarta, Jakarta, Indonesia Halokerja Full time

Job Description

  1. Create and execute a comprehensive marketing strategy to achieve business objectives.
  2. Lead the development of marketing communication assets that align with the company's brand strategy.
  3. Manage agencies to produce high-quality marketing materials that meet the company's standards.
  4. Analyze consumer research to gauge the impact of marketing efforts and optimize budget allocation.

Responsibilities

  1. Direct the production process of Above The Line (ATL) and Below The Line (BTL) marketing assets.
  2. Develop and implement a multi-dimensional execution strategy for ATL and BTL marketing activities.
  3. Approve the marketing asset execution plan to ensure effective IMC.
  4. Control and optimize the marketing budget by analyzing consumer research data.

Skill Requirements

  • Leadership role in a smaller Line of Business or subsidiary with global breadth.
  • Development of short-term and mid-term strategies to drive business growth.
  • Creation of formal networks with key decision-makers.


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