Digital Marketing Specialist
2 weeks ago
Create a digital marketing strategy for the lower funnel, based on these KPIs: revenue, leads, traffic, blog view, video view
- Execute marketing automation and lower funnel marketing campaign
- Create monthly digital campaign proposals for marketing automation and lower funnel marketing
- Plan and Execute All Pop Up on Exit Campaign
- Plan and Execute All Push Notification Campaign
- Social media ads monitoring: response to comments or questions in all social media ads (not social media organic)
- Product review monitoring: making sure all customers give the best product review on e-commerce owned by Time International
- Monitor All Ongoing Campaign
- Create daily control on all ongoing digital campaign
- Setting KPI
- Work with a designer to create the most effective Pop-Up Banner
- Measure performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, WebTrends, etc.)
- Acquire insight into online marketing trends and keep strategies up-to-date
- Measure and reports the performance of all campaigns, and assess against goals
- Identify trends and insight
- Optimize spend and performance based on the insight
- Brainstorm new and creative growth strategies
- Google Ads
- Social Media
- SEO
Requirements:
- Having experience in marketing at least 3 years is required
- Excellent understanding of digital marketing concepts and best practices
- Perfect knowledge of web analytics tools
- Excellent communication and interpersonal skills
- Understanding market research and business analytics
- Understand the platform of Google Analytics Tools
- Understand the platform of Facebook Ads, and Google AdWords
- Able to analyze the effectiveness of every digital marketing method
- Able to optimize all digital campaigns according to different objectives
- Strong written and verbal communication in Bahasa and English
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