Digital Marketing and Retail Branding Specialist
6 hours ago
**Digital Marketing and Retail Branding Specialist**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
As a Digital Marketing and Retail Branding Specialist, you will be responsible for driving and implementing the digital marketing strategy (incl. but not limited to Web and/or Social) and retail branding strategy for the business. Operating the tools, channels and teams needed to generate a positive perception and maximize business impact of ABB’s web and/or social media channels. Reporting to Marketing Communication Manager, you will be implementing digital marketing strategy and digital marketing initiatives and roadmap covering development of website, SEO, social and digital content. Additionally, you will be executing the retail-related branding strategy, working closely with our retail sales team to identify opportunities. This position is based in Jakarta, Indonesia.
**Your responsibilities**:
- Developing and implementing a digital and retail marketing strategy
- Creating visual concepts and assets for promotional activities on different marketing platforms such as social media, SoE, SeO
- Managing the digital marketing and retail marketing calendar
- Tracking digital and retail marketing performance
- Developing regular report on the performance
- Overseeing the digital and retail marketing budget
**Your background**:
- Minimum of a bachelor’s degree in Marketing or Communications or similar field
- Minimum of 3 years of experience as a Digital Marketing Specialist or similar role
- Experience with digital marketing automation software (e.g. Pardot)
- Experience with Google Ads, Google Analytics, SEO and other tools
- Strong skill on video editing and design software (Adobe InDesign, Adobe Illustrator, Photoshop)
**Benefits**:
- Life insurance
- Accident insurance
- Flexible work practices
- Transportation Allowance
**More about us**:
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