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Global Marketing Communications Activation

1 month ago

Jakarta, Indonesia Ingredion Incorporated Full time

**LOCATION**:Bangna, Thailand / KL Eco City, Malaysia / Jakarta, Indonesia

**REPORTS TO**:Senior Manager, MarCom Development & Delivery

**DIRECT REPORTS**:None

**WORKPLACE TYPE**: Hybrid

The Specialist, Marketing Communications Activation and Content is responsible for executing impactful marketing programs and initiatives aligned with the global integrated marketing communications (IMC) plan, inclusive of segment-specific initiatives for APAC. Your role involves planning and executing activations that resonate with our target audience, enhance brand visibility, and drive business growth globally. You'll collaborate closely with cross-functional teams, including MarCom and Digital COEs, technical teams, segment marketing, and GTM teams to ensure seamless execution. You’ll work closely with agency partner(s) as well as develop marketing calendars and execute against content planning processes. This role will report to the Senior Manager, MarCom Development & Delivery, situated in the Brand & Marketing Communications Global Center of Excellence.

**Core Responsibilities**:

- Support development and execution of the global integrated marketing communications plan, a 12-month activation calendar inclusive of thought leadership, segment-specific initiatives and supporting paid, earned, owned & social media strategies, to maximize return.
- Support Marketing Communications planning process and deliverables for assigned programs/projects with COEs, key stakeholders, and agency partners, including development of SOWs, writing briefs/briefing agencies, creating detailed project plans, managing timelines and deliverables.
- Collaborate with stakeholders to define activation goals, target audience, and messaging.
- Communicate compelling narratives that resonate with B2B customers and prospects and develop high-quality content that educates, informs, and engages B2B audiences.
- Collaborate with key stakeholders to develop and deliver high quality, high impact communications and go-to-market tools for global new product launches.
- Coordinate with brand, creative, content creators, and agencies to produce compelling assets.
- Collaborate with cross-functional teams including the MarCom & Digital COEs, technical team, category & product marketing, GTM, regulatory and legal to develop effective marketing materials.
- Drive brand consistency across all channels, ensuring seamless messaging that emphasizes our unique value proposition and customer engagement.
- Working with global MarCom and Digital COEs, ensure all relevant marketing communications collateral is up to date, and maintain digital content.
- Coordinate creative and content development of marketing communications activities and materials including website content, thought leadership, social media content, video production, live and virtual events, and new products.
- Follow regulatory and legal review process for external facing materials to ensure we consistently release compliant materials.
- Ensure all communications materials are in line with company’s brand guidelines.
- Manage all assigned programs/projects within Content Management Platform (CMP) tool.
- Bachelor’s degree in Marketing, Communications, or a related field
- Experience in B2B marketing, with a focus on campaign management and activation, preferably within food industry
- A portfolio that demonstrates your abilities in marketing communications planning, design, and implementation of campaigns or major programs
- Agency management experience

**Required behaviors and skills**:

- Strong communication, collaboration, and problem-solving skills
- Strong project management skills
- Ability to thrive in high performance, matrix environment
- Flexible, responsive and works well on own initiative
- Able to simplify complex / technical concepts and reduce complexity
- Strong interpersonal skills and excellent communicator; strong presentation skills
- Good copy writing skills
- Excellent stakeholder management skills
- Skilled at working across functions, diverse cultures, and geographies

**Relocation Available**:
No