Pr & Kol Specialist - Marketing, Shopeefood
4 months ago
Department Business Development and Partnerships- LevelExperienced (Individual Contributor)- LocationIndonesia - JakartaThe Business Development and Partnerships teams at Shopee are dynamic and energetic. The teams are always looking to acquire business opportunities to drive Shopee to be the No. 1 e-commerce platform in Southeast Asia and Taiwan. The aim of the Business Development and Partnership teams is to provide Shopee’s buyers with a wide variety of product listings at the best prices.
- Assist in managing public relations crises by providing timely and strategic responses to protect the brand's reputation.
- Monitor social media for potential issues and address them swiftly.
- Develop and implement comprehensive PR strategies to enhance the brand’s image.
- Prepare press releases, media kits, and other communication materials.
- Coordinate and manage press conferences, media events, and product launches.
- Monitor media coverage and analyze PR campaign performance
- Build and maintain relationships with media outlets, journalists, and influencers.
- Develop collaboration strategies with influencers to align with the company’s marketing and branding goals.
- Manage KOL/influencer campaigns, from initial outreach to execution and reporting.
- Track and analyze the success of KOL campaigns and provide recommendations for future improvements.
**Requirements**:
- Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
- Proven experience in public relations, influencer marketing, or digital marketing.
- Strong network with media outlets, journalists, influencers, and KOLs.
- Excellent written and verbal communication skills.
- Experience managing social media platforms and influencer campaigns.
- Ability to multitask and work in a fast-paced environment.
- Strong project management and organizational skills.
- Knowledge of PR and social media analytics tools.
- Experience in the PR consultant, KOL agency, or similar industry.
- Ability to stay updated on the latest trends in PR, influencer marketing, and social media.
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