Kol Specialist
5 months ago
KOL Specialist bertanggung jawab untuk membangun dan memelihara hubungan dengan Key Opinion Leader (KOL) untuk meningkatkan awareness, engagement, dan reputasi brand.Tugas dan Tanggung Jawab:Strategi KOL:
- Mengembangkan strategi KOL yang selaras dengan target marketing dan brand positioning.
- Mengidentifikasi dan menargetkan KOL yang relevan dengan target audiens dan niche market.
- Membangun hubungan dan menjalin kerjasama dengan KOL.
- Menegosiasikan kontrak dan kesepakatan dengan KOL.
- Mengembangkan dan mengelola program influencer marketing.
Manajemen KOL:
- Mengelola database KOL dan memantau performa mereka.
- Memberikan brief dan guideline kepada KOL untuk memastikan konten yang dihasilkan sesuai dengan kebutuhan brand.
- Memonitor dan menganalisis performa campaign KOL.
- Memberikan feedback dan saran kepada KOL untuk meningkatkan performa campaign.
Pelaporan dan Analisis:
- Melacak dan menganalisis data campaign KOL untuk mengukur ROI (Return on Investment).
- Menyusun laporan dan presentasi untuk menunjukkan hasil campaign kepada stakeholders.
- Mengidentifikasi peluang untuk meningkatkan efektivitas campaign KOL.
Persyaratan:
- Pendidikan mínimal D3 di bidang komunikasi, marketing, atau jurusan yang relevan.
- Memiliki pengalaman mínimal 1 tahun dalam influencer marketing atau KOL management.
- Memiliki pengetahuan tentang industri influencer marketing dan tren terbaru.
- Memiliki kemampuan komunikasi dan interpersonal yang baik.
- Memiliki kemampuan analisa dan problem solving.
- Mampu bekerja secara mandiri dan sebagai bagian dari tim.
- Memiliki sikap yang proaktif dan kreatif.
- Mampu bekerja dengan deadline yang ketat.
Kompetensi Utama:
- Kemampuan komunikasi yang baik
- Kemampuan interpersonal yang baik
- Kemampuan analisa dan problem solving
- Pengetahuan tentang influencer marketing
- Kemampuan bekerja sama tim
- Manajemen waktu yang baik
Benefit:
- Gaji yang kompetitif
- Kesempatan untuk mengembangkan diri
- Lingkungan kerja yang dinamis dan kreatif
Jenis Pekerjaan: Penuh Waktu
Gaji: Rp3.000.000 - Rp5.100.000 per bulan
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