Kol Specialist
3 months ago
**About Tentang Anak**
Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.
Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best-sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.
Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?
**About The Role**
The KOL Specialist plays a pivotal role in identifying, engaging, and collaborating with influential individuals in the industry to promote the brand, amplify brand awareness, and enhance product visibility. This role demands a deep understanding of social media dynamics and the ability to forge meaningful relationships with KOLs.
- Identify and assess potential KOLs and align them with the Tentang Anak values and target audience.
- Develop and execute strategies to recruit and onboard KOLs as brand ambassadors.
- Proficient in using various social media platforms such as Instagram, YouTube, TikTok, etc., with a deep understanding of their functionalities and algorithms.
- Collaborate with KOLs to create engaging and authentic content that showcases the Tentang Anak products and values.
- Plan and execute joint campaigns, giveaways, and product launches with KOLs.
- Ensure that KOLs have the necessary information and materials for creating high-quality content.
- Negotiate and finalize contracts with KOLs, outlining terms, deliverables, and compensation.
- Track and analyze the performance of KOL collaborations using relevant metrics.
- Provide regular reports on the impact of KOL campaigns and initiatives.
**Requirements**:
- Having 1+ year of experience in the related field.
- In-depth knowledge of Tentang Anak and/or beauty, healthcare, and skincare industry.
- Having an experience in the baby, children & moms industry will be a plus point.
- Strong network and relationships within the community, including influencers.
- Familiarity with social media platforms trends and algorithms.
- Experience using influencer marketing platforms and tools.
- The ability to develop innovative KOL strategies.
- Strong analytical skills for assessing campaign performance and making data-driven decisions.
- Excellent negotiation and interpersonal skills.
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