Facebook Ads Expert
5 months ago
**Role Overview**:
Facebook Ads Expert plays a key part in helping the partners’ businesses leverage the Facebook advertising platform to reach the target audience, drive traffic, generate leads, and achieve the marketing objectives effectively and efficiently by strategizing and managing advertising campaigns on the Facebook platform, performing split tests, managing spent budgets, performance reporting and analysis. The role is a proactive player who remains updated on the platform changes and client communication and relationship management.
**Key Responsibilities**:
1. Designs a holistic advertising strategy that caters to the clients’ goals and target audience
2. Designs attractive and compliant ad creatives (images, videos and copy) that speak to the target audience
3. Identifies target audience by effectively using Facebook’s ad targeting tools (Demography, Geography, Interest, Behavior, etc.)
4. Determines and effectively manages spent budgets to maximize ROI
5. Regularly monitors ad performance to assess key metrics e.g. CTR, conversation rates, CPA and ROAS
6. Improves ad relevance, reach and effectiveness by continuously optimizing campaigns based on performance data and insights
7. Identifies the most effective ad creatives, targeting options and campaign strategies by conducting split tests
8. Prepares and provides regular reports, useful insights, campaign performance summaries, key metrics and improvement recommendations to clients
9. Keeps a vigilant eye on the Facebook advertising trends, guidelines, features to act on new opportunities
Pay: Rp40,000 - Rp200,000 per month
**Experience**:
- Facebook Advertising: 3 years (preferred)
- PPC Campaign Management: 1 year (preferred)
- Lead generation: 1 year (preferred)
- Affiliate marketing: 1 year (preferred)
- Insurance campaign: 1 year (preferred)
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