Digital Marketing

3 hours ago

Jakarta, Indonesia Zurich Insurance Full time

Job Summary

Lead digital communication and marketing channels and campaigns and further develop the digital communication platforms (content and functionality) to improve employee engagement, enhance brand reputation, increase customer retention and leads, identify new business opportunities and contribute to expand the digital marketing strategy.

Job Accountabilities - Key Accountabilities
- Develop and implement strateg for channels.
- Leads the digital campaigns including social media, newsletters, and communication design.
- Responsible for the system architecture and growth strategies.
- Identifies new business opportunities through digital campaigns by gaining internal and external business buy in and growth.
- Build strong relationships with various stakeholders (e.g. customer, business etc.) in order to enhance and develop the digital platforms.
- Support and guide the business in their online media digital investment choices and deployment.
- Supports the relationship between Zurich and its current and future customers via various digital marketing campaigns and lead opportunities.
- Prioritizes and provides direction in support of the overall goals of Zurich.
- Designs and maintains website functionality and advancements.
- Manages and measures the return on investment and opportunity status reporting.

Essential job functions might be focused on digital channels - when applicable:

- Support team leadership by researching, developing and launching digital channels aligned with Zurich’s overarching strategy.
- Assist in the development of strategies, business cases, requirements documents, budgeting and resource planning for assigned projects.
- Ensure that managed projects adhere to established Zurich policies and procedures.
- Analyze managed channel key performance indicators (KPIs) to support the ongoing improvement of channel performance.
- Communicate managed channel policies to ensure understanding and compliance among users.
- Manage relationships with internal and external stakeholders including IT, brand, communications, external agencies and more.
- Develop ad hoc reports, briefings and recommendations for leadership to support ongoing organizational transformation.
- Investigate feasibility of new communication channels, manage testing, and implements new channels as needed.
- Contribute to implementation and ongoing management of the communications channel strategy

Business Accountabilities
- Manage and control the appropriate digital communication and marketing budget to ensure optimal return on the investment.
- Lead the implementation of complex projects for the area to deliver defined objectives with allocated resources and in timescales of typically less than one year.
- Supervise and quality-assure digital marketing and communications and campaigns to ensure full compliance to the organization´s rules and regulations governing transactions.
- Provide feedback on how policies impact locally in order to contribute to wider policy, standards and governance decisions.
- Support one segment and all marketing channels on all platforms or one channel to ensure their needs are met within policy constraints.
- Lead and direct the digital marketing process to support sales, drive market share and communicate the organization´s brand values in assigned markets and product areas.
- Assist with the co-ordination and monitoring of the budget, so that income and expenditure is monitored against budgets, plans and forecasts, so that a maximum return on investment is achieved.
- Analyze channel Key Performance Indicator data to support the development of policy and identify successes and opportunities.
- Manage internal or external relationships with IT, brand, communications, marketing, external agencies and more to drive successful communication channel process and implementation.
- Provide management information, reports and recommendations to drive the transformation the Group communicates in the future.

**You are the heart & soul of Zurich**

At Zurich, we like to think outside the box and challenge the status quo. We take an optimistic approach by focusing on the positives and constantly asking What can go right?

Let’s continue to grow together
- Location(s): ID - Jakarta
- Remote working:

- Schedule:

- Recruiter name: Marina Destiana
- Closing date:

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