Executive Product Management

2 days ago


Jakarta, Indonesia PT Opto Lumbung Sejahtera (Scarlett Indonesia) Full time

Analyze skincare and makeup trends to identify opportunities for new products
- Conduct surveys and gather consumer feedback to understand preferences
- Collaborate with the R&D team to develop formulations and packaging that meet consumer needs
- Oversee product development from concept to launch, including product testing
- Work with the Marketing team to plan strategies and promotional campaigns
- Collaborate with the Sales team to align sales strategies with goals
- Manage project timelines to ensure on-time delivery and meet expectations
- Analyze product performance metrics such as sales and consumer satisfaction
- Recommend product improvements and marketing strategies
- Manage budgets for product development and marketing
- Monitor expenses to ensure marketing efficiency
- Organize marketing campaigns effectively
- D3/S1 of any major
- Have a minimum of 1 - 2 years of experience in Brand Innovation/Marketing/Building in FMCG or Beauty Industries (Local Companies)
- Able to identify target audiences and devise campaigns that engage, inform, and motivate
- In-depth understanding of the beauty industry trends, consumer preferences, and competitive landscape
- Strong marketing skills to create effective product marketing strategies and campaigns
- Strong research and analytical skills
- Know about online and offline campaigns
- Experience in end-to-end marketing (innovation to market execution)



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