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Senior Growth Associate

4 weeks ago

Jakarta, Indonesia Pluang Full time

**Senior Growth Associate**:
PT Bumi Santosa Cemerlang, Jakarta Pusat, Jakarta Raya, Indonesia
- Department
- Performance Marketing
- Job posted on
- Feb 25, 2025
- Employment type
- Full Time

**Role Overview**
- As a Senior Growth Associate at Pluang, you will play a critical role in enhancing the visibility and discoverability of our digital assets, including websites, apps, YouTube, Instagram, and media releases. Your primary focus will be on developing and executing strategies to drive organic growth through search engine optimization (SEO), app store optimization (ASO), and platform-specific optimizations such as YouTube optimization (using tools like VidIQ) and Instagram optimization (leveraging tools like Later, Iconosquare, or Hootsuite).

Your expertise will drive sustainable organic growth, enhance user engagement, and optimize the performance of our entire digital ecosystem, contributing to Pluang’s overall success.

**Responsibilities**:

- Strategy_- Organic Growth Initiatives: Design and execute technical growth hacking strategies to boost website traffic, app downloads, and user acquisition through content repurposing, cross-platform collaborations, and data-driven A/B testing.- SEO Strategy: Develop and implement holistic SEO strategies to improve organic search rankings across web and video platforms (e.g., YouTube SEO optimization)- ASO Strategy: Optimize app store listings, metadata, and creatives to enhance visibility and rankings in app stores (Google Play, App Store), aligning with platform algorithms.- Keyword & Trend Research: Conduct in-depth keyword and trend analysis for SEO, ASO, and social platforms (Instagram & YouTube search trends) to identify high-value opportunities.- Paid Media Promotion : Strategically boost media releases and high-impact content on major outlets to rank for anchor keywords and drive authority.
- Execution_- SEO: Optimize on-page content, technical SEO, and content health by collaborating with writers to align content with SEO best practices and user intent.- ASO: Optimize app store listings, conduct localization and testing, and benchmark against top-performing apps to identify growth opportunities.- YouTube Optimization: Boost video discoverability by optimizing titles, descriptions, tags, and thumbnails using tools like VidIQ.- Paid Media Promotion: Identify high-impact keywords and strategically amplify media releases and content on major outlets to enhance authority and visibility.- Creative Collaboration: Partner with content and creative teams to ensure all digital assets are optimized for SEO, ASO, and platform-specific algorithms.- A/B Testing: Run experiments to refine metadata, CTAs, and content formats for maximum organic growth across websites, apps, and platforms.- Performance Health: Improve website/app health metrics (e.g., Core Web Vitals, keyword rankings) to exceed industry benchmarks and dominate high-intent keywords.
- Reporting & Collaboration:_- Monitor key metrics for SEO, ASO, YouTube, and paid media promotions, analyze data & base recommendations on these insights.- Collaborate with Product, Marketing, Creative, Content, and Data teams to ensure data-driven strategies that align with business goals.- Report campaign performance and insights to stakeholders, providing data-driven recommendations for improvement.
- Continuous Improvement:_- Stay Informed & Learn: Stay updated on the latest SEO and ASO trends, algorithms, and best practices, while continuously improving skills through learning opportunities.- Experimentation: Innovate and experiment with new optimization techniques to enhance website traffic and user engagement.

**Requirements**:

- Education: Bachelor’s degree in Marketing, Business, Engineering, or related field.- Experience: 3-5 years in SEO/ASO strategy development and execution, including SMO and YouTube optimization.- Technical Skills: Proficiency in tools including Google Analytics, Search Console, Ahrefs, App Annie, Sensor Tower, Mobile Action, VidIQ, Hootsuite, Google Play Console, and App Store Connect.- Analytical Skills: Advanced data analysis with Looker Studio/Excel for keyword research and insights.- SEO Knowledge: Expertise in E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), YMYL content, and latest SEO trends/algorithms.- Project Management: Ability to manage multiple projects, set goals, meet deadlines, and collaborate cross-functionally.- Paid Media Promotion: Experience amplifying media releases via high-impact keywords to boost authority/visibility.- YouTube Optimization: Optimize videos (titles, descriptions, tags, thumbnails) using tools like VidIQ.- Social Media Optimization: Proficiency in Instagram SEO (hashtags, captions, profile optimization) to drive engagement/visibility.

**Work Environment Details**- Attractive compensation package - competitive salary, flexible bonus scheme. We are always looking for ways to promote and inspire innovation. So, come build your dr