Brand Strategy Manager

1 week ago


Jakarta, Indonesia PT Megah Nex Global Full time

**Qualifications**
- Pria/Wanita
- Usia maks. 35 Tahun
- Minimal pendidikan Lulusan D3/S1
- Pengalaman mínimal 3 Tahun dibidangnya
- Keterampilan komunikasi yang sangat baik, baik dalam bahasa lisan maupun tulisan

**Responsibilities**

**1. Strategic Marketing Planning**:

- Develop long-term dan short-term marketing plans
- Design marketing strategies tailored to market trends and customer needs
- Prepare marketing budgets to ensure efficient and effective allocation of funds
- Analyze the market and understand consumer behavior to design relevant campaigns

**2. Branding and Producy Image Management**:

- Build and maintain a strong brand image
- Manage all aspect of product branding
- Develop and execute creative advertising campaigns to increase brand awareness and market demand

**3. Digital dan Traditional Marketing Campaigns**:

- Optimize the use of digital channels to increase customer engagement and build an online community
- Manage traditional marketing, such as, special events, sponsorships, and print media

**4. Product Development and Promotion**:

- Collaborate with the Business developement team to create a company business strategy that is in line with consumer trends

**5. Event Management and Marketing Activities**:

- Plan and execute promotional events
- coordinate with the operations team to ensure a postive customer experience during events or promotions

**6. Market Research and Competitor Analysis**:

- Conduct regular market research to understand TPA and insurance industry trends and consumer preferences
- Analyze competitor activities and brand positioning in the market to identify marketing opportunities and threats

**7. Marketing Team Management**:

- Provide training and guidance to the marketing team to achieve the company's marketing goals.
- Collaborate with the sales and operations teams to ensure smooth implementation of marketing strategies across distribution channels

**8. Collaboration with External Partners**:

- Coordinate with third parties such as advertising agencies, suppliers, distributors, or other stakeholders to support marketing activities
- Build and maintain relationships with customers. parteners, and communities that support brand growth

Jenis Pekerjaan: Penuh Waktu



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