Brand Manager
4 months ago
**About Company**
Our Client is a leading global FMCG company with various categories including Personal Care.
**About The Role**
As a Brand Manager, you will be tasked with leading the brand objectives and strategies to capture enhanced NSV within the dynamic Indonesian market.
**Key Responsibilities**
- Develop brand(s) goal/ ambition - Set long-term/ short-term brand objective and strategy through analyzing market trends, consumer insight, competitor activities and estimation of industry growth under limited supervision from Category Manager.
- Manage brand financial figures and product portfolio by actively leading new product launching, demand forecasting by commercial channel, P&L and budget.
- Develop brand creatives and strong activation of media plan, ensuring activation relevant to Brand Strategy and Brand Credential.
- Initiate the development of BTL programs and execution including on-ground activation, 3rd space execution and cracking liquid-on-lips program under brand strategy and brand architecture.
- Collaborate with internal/ external team members (distributors and agencies) and maintain effective working relationships.
- Lead the analysis and understanding of business variables, monitoring of competition, industry and consumer trends.
- P&L including budget management
**Key Qualifications**
- Min. Bachelor's Degree from reputable university
- Possess minimum 3 years of relevant FMCG Brand Management experience, preferably within the personal care category.
- Track record of exercising stakeholder management and influence across cross-functional internal teams, external stakeholders and agency partners
- Demonstrated problem-solving capabilities with hands-on, resourceful and energetic outlook to bring activations to life
- Deep understanding of commercial, shopper drivers and experience of working closely with customers and customer marketing teams.
- Ability to articulate strategic approach towards brand management
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