Content Specialist

9 months ago


Jakarta, Indonesia Daikin Indonesia Full time

**DESKRIPSI PEKERJAAN ISO**:

- Mengembangkan konten berkualitas tinggi dan menarik untuk situs web, media sosial, dan saluran digital, termasuk artikel dan postingan media sosial.
- Pastikan optimasi SEO untuk meningkatkan visibilitas dan lalu lintas organik.
- Berkontribusi pada strategi konten yang selaras dengan tujuan pemasaran.
- Meneliti dan mengamati tren industri dan konten pesaing untuk diferensiasi.
- Mengembangkan dan mempertahankan kalender konten untuk rilis platform yang konsisten.
- Berkoordinasi dengan tim lintas fungsi untuk menyelaraskan dengan kampanye pemasaran.
- Merencanakan dan melaksanakan konten media sosial yang selaras dengan suara merek.
- Memantau saluran, menanggapi komentar, dan melibatkan komunitas online.
- Bekerja dengan tim desain dan terkait untuk menyelaraskan konten dengan pedoman merek.
- Berkolaborasi dengan para ahli untuk mengumpulkan wawasan untuk pembuatan konten.
- Memastikan keakuratan konten, relevansi, dan kepatuhan terhadap pedoman merek.
- Melakukan audit rutin untuk memperbarui konten usang atau berkinerja buruk.
- Memantau kinerja konten dengan menggunakan alat analitik.
- Menghasilkan laporan rutin tentang KPI untuk mengukur keberhasilan konten.
- Terus mengikuti perkembangan tren industri dan usulkan format konten atau saluran distribusi yang inovatif.

**KUALIFIKASI ISO**:

- Gelar sarjana di bidang Pemasaran, Komunikasi, Jurnalisme, atau bidang terkait.
- Pengalaman yang terbukti dalam pembuatan dan pengelolaan konten.
- Keterampilan komunikasi tertulis dan verbal yang sangat baik dalam bahasa Inggris. Kefasihan berbahasa Indonesia.
- Keterampilan menulis dan mengedit yang kuat, dengan perhatian terhadap detail.
- Pengetahuan tentang praktik terbaik SEO dan alat analisis konten.
- Keakraban dengan platform media sosial dan sistem manajemen konten.
- Keterampilan komunikasi dan kolaborasi yang sangat baik.
- Kemampuan untuk mengelola banyak proyek secara bersamaan dan memenuhi tenggat waktu.
- Berpikir kreatif dan kemampuan memecahkan masalah.
- Pengetahuan tentang Google Analytics merupakan nilai tambah.

**LOKASI**:
HQ Sudirman


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