Channel & Content Specialist

8 hours ago

Jakarta, Indonesia Pfizer Full time

**ROLE SUMMARY**:**The Content & Channel Specialist will work closely with the Patient and Healthcare Experience Lead (P&HX Lead) to lead**:**Pfizer’s Digital content and channel strategy and implementation.**:**This role will focus act as an advisor to marketing team on how to design, produce and distribute content for different channels that holistically drive a One Pfizer marketing strategy and drive the best practice and insights driven recommendations around the Omni Channel Marketing as a core revolving around the right customer, right channel, right content and the right cadence. The role will lead to build capability in content creation skills and omni-channel orchestration based on customer insights and data analytics**:**ROLE RESPONSIBILITIES**:**Provides a consistent One Pfizer approach to deliver cutting-edge channel orchestration and content development best practice based on local knowledge and customer insights**:

- Understand brand strategies and bring thought-leadership to co-create long-term Omni-channel enabled CX strategies
- Align digital campaign plan cross-Category to ensure alignment with One Pfizer business rules and maximum operational efficiency and HCP experience
- Drive Channel Efficiency (eg. Social, SEM, A/B Testing etc), Content Optimization and monitoring of KPIs across all campaigns.
- Channel support, analytics, and utilization of SEO/SEM
- Content format and delivery to meet local customer needs

**Take a full accountability for the end-to-end digital marketing process with a focus on three areas**:

- **Content creation: ‘Turning on’ and launching new channels such social media and on-line chat**:

- **Content approval: Streamline the approval of existing global content**:

- **Content planning: Build calendar to guide the sharing of approved contents**:
**Partner with marketing team on digital marketing including**:

- **Advises Brand Leads (CBL/CBM) on how to orchestrate the use of approved channels by customer type, considering their data segmentation and affinity to ensure the best experience possible for the customer**:

- **Provide personalized and tailored support and guidance on local execution to content creators (eg. Agencies) and brand teams leading to an exceptional customer experience across multiple channels**:

- **Actively brings global frameworks and service to Brand Leads in collaboration with global and regional functions to accelerate Brand Leads’ capabilities to cultivate a rapid iteration of content and deployment of Omni Channel Strategy to customers.**:
**Establish partnership with external ecosystem players and partners such as Docquity, Healthcare Platform companies to explore new tools and ideas, conduct pilot programs and synergy in the content creation and customer engagement**:**Act as single point of contact for global channel deployment and utilization of for Indonesia team**:**Develops trainings to upskill omni-channel content creation capabilities and channel orchestration with collaboration with L&D**:**Lead and participate in various strategic and operational initiatives with a startup mentality and can-do attitude**:**QUALIFICATIONS**:**Bachelor’s degree in business or healthcare-related discipline with at least 5+ years experience in a number of/some of the following**:

- Experience in digital marketing or multi-channel/omni channel marketing is essential either on the client end or digital agency experience and background preferred
- Track record of cross-functional, multi-level project leadership and management, strong communication and collaboration skills
- A strategic thinker with excellent analytical and organizational skills, self-motivated, results-driven and strong sense of responsibility
- Ability to manage multiple project timelines with critical deadlines and interdependencies in a highly matrixed organisation
- Experience in user-centred design methods and techniques
- Strong understanding of Digital Marketing (eg. Social, SEM, A/B Testing, Campaign Data Trackers) and analytical platforms (eg. Adobe Analytics), with preferably at least two years of paid and social media experience
- Capable Data Analytics mindset to derive qualitative learnings from Omni Channel Campaigns
- Competency in basic HTML, Excel and Keynote/PowerPoint
- Strong communication (written and verbal), influencing, negotiating, listening and interpersonal skills to effectively develop / maintain productive internal and external relationships.
- Strong internal networking skills to solicit information and integrate industry best practices to the organization

**Competencies**:

- Finds creative ways to get things done effectively and collaboratively
- Continuous learner of technology, with a strong primary focus and passion for business
- Ability to influence diverse stakeholder groups and evangelise for customer centric practices which deliver against business measures.
- Deep understanding of key business drivers and the financial strateg

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