Brand & Creative Strategist

6 months ago


Jakarta, Indonesia TikTok Full time

Responsibilities
Company Introduction
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Introduction
Our Team aims to help businesses and brands unleash their marketing strategies, connect with our audience, and drive revenue and growth, continually looking for ways to deliver real value to all our stakeholders, internal and external, and across the region.

In this role, you'll bridge the gap between brands and the world of TikTok. You'll leverage your deep understanding of creative, consumer behavior, brand strategy, and the latest TikTok trends to develop impactful creative campaigns that resonate with diverse audiences.

Responsibility
- Become a Creative Champion: Partner with brands to develop and execute holistic marketing strategies specifically tailored for the TikTok platform. You'll translate client objectives and audience insights into creative campaign concepts that drive engagement and brand growth.
- Conceptualize & Prototype: Be a strategic storyteller and communication artist. You'll conceptualize, develop, and strategize creative solutions, bringing your ideas to life through illustrations, mockups, and video edits. From brainstorming innovative in-app effects to refreshing campaign templates, you'll be a driving force in the creative process.
- Embrace Collaboration & Influence: You'll work closely with cross-functional teams, fostering a collaborative environment while possessing the confidence to advocate for solutions that prioritize both client success and maximize the power of the TikTok platform.

**We're looking for someone who**:

- Thinks Strategically & Creatively: You're a T-shaped talent with expertise in brand strategy, creative storytelling, and data-driven marketing. You can translate insights into actionable strategies that deliver measurable results.
- Brings Ideas to Life: You're not just a master of ideation, you're a doer. You're passionate about turning ideas into reality, prototyping solutions, and collaborating to refine concepts.
- Adapts & Innovates: You have a finger on the pulse of cultural trends and a genuine interest in the ever-evolving TikTok landscape. You'll seamlessly bridge brand guidelines with TikTok's unique aesthetic, constantly seeking new ways to engage audiences.
- Thrives in a Fast-Paced Environment: You're a highly organized individual who can manage multiple projects simultaneously while meeting tight deadlines. You can work effectively under pressure and maintain a positive, collaborative spirit within the team.

**Qualifications**:
Minimum Qualifications
- Possess an outstanding portfolio showcasing your ability to create compelling visuals and data-driven marketing campaigns for brands.
- Have a strong understanding of consumer behavior and TikTok best practices.
- Understand the TikTok brand, voice, and content ecosystem.
- Proficiency in the Adobe Creative Suite is a plus.

Preferred Qualifications
- Experience working within a brand consultancy or agency environment.
- Experience implementing marketing campaigns on the TikTok platform.
- Knowledge of pre-production, production, and post-production workflows.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.


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