Social Media Lead
2 weeks ago
**Kasual** is the first modern e-commerce experience in Indonesia that combines daily wear functionally with personal customization. Kasual is a fun and exciting place to work, a next-gen DNVB company disrupting the fashion industry through beautiful design, innovative features, and a business model that allows us to offer better alternatives to customers than traditional retails.
**What You Will Do**
Manage, and develop the social media, content, and production team
Development of social media content and schedule, e.g. posts, videos, competitions etc., with the objectives of driving brand awareness, online reputation, engagement and conversions
Execution of our social media content across the different channels
Promote content through social advertising
Tracking of the success of our social media campaigns, including the use of our tools and systems
Collaborate with cross-functional teams within Marketing and beyond, e.g. Campaigns, Business Development, Operations, Product Development etc.
Stay abreast with the latest social media best practices and technologies, be it from internal or external avenues
Collaborate with industry professionals, celebrities, and influencers, to drive the team’s and company’s objectives
**Requirements**:
3-5 years working experience with social media
Bachelor’s degree from a reputable local or overseas university
Good time-management skills
Experience in leading a team
Excellent knowledge of Facebook, Instagram, YouTube, Twitter, and other social media best practices
Great interpersonal and communication skills
Good understanding of social media KPIs (Key Performance Indicator)
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