Sales & Marketing Manager (Beauty Industry)
2 months ago
Key Responsibilities:
Marketing Strategy & Execution:
- Develop and implement localized marketing strategies for Indonesia, aligning with global brand guidelines. Plan and execute campaigns, promotions, and events to boost brand awareness and sales. Manage the local marketing calendar and provide enterprisers with tools for success.
Brand Consistency:
- Ensure all marketing materials adhere to BSKIN’s brand guidelines. Localize global strategies in collaboration with the regional team.
Digital & Social Media Marketing:
- Manage BSKIN’s digital presence in Indonesia, including social media, digital ads, and influencer partnerships. Analyze performance metrics and optimize strategies for maximum ROI.
Enterpriser Support & Collaboration:
- Provide enterprisers with marketing resources and support for their events. Incorporate their feedback to improve campaign effectiveness.
Public Relations & Community Engagement:
- Build relationships with local media and influencers. Organize PR events and leverage partnerships to enhance brand visibility.
Performance Analysis & Reporting:
- Track and analyze campaign performance, providing insights to the regional team. Use data-driven strategies to optimize marketing efforts.
- Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).
Experience:
- 5+ years in sales and marketing, with a proven track record in leading campaigns.
- 2+ years of team management experience.
- Background in beauty, skincare, or MLM is highly preferred.
Skills:
- Strong understanding of marketing principles, including digital marketing and branding.
- Proficient in social media management, digital advertising, and influencer partnerships.
- Fluent in English and Bahasa Indonesia.
- Analytical with the ability to interpret data and drive decisions.
- Skilled in Microsoft Office and marketing tools (e.g., Google Analytics).
Attributes:
- Creative, strategic thinker with strong leadership skills.
- Proactive, detail-oriented, and able to meet tight deadlines.
- High integrity and professionalism.
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