Digital Marketing

1 week ago

Jakarta, Indonesia PT Hisense International Indonesia Full time

Responsibility:

- Develop integrated e-commerce marketing plans aligned with overall brand strategy and business goals, including in-platform and off-platform promotions, campaign planning, and resource integration. Plan online promotional activities for product launches and sales events, focusing on increasing traffic, conversion rates, and revenue. And collaborate with major e-commerce platforms KA to secure premium exposure opportunities such as homepage features and exclusive events.
- MCN and KOL Resource Pool Development: Establish and grow a resource pool of online influencers and MCN agencies. Tailor influencer collaborations to activities, new product launches, and marketing milestones, focusing on unified messaging through TikTok official accounts and niche KOLs.
- Product Promotion and Communication - Identify product selling points, stories, and consumer value propositions. Integrate e-commerce and online communication methods to develop localized product marketing strategies that align with the brand’s direction and tone. Produce high-quality content for flagship and star products, ensuring consistent training materials in collaboration with trainers to strengthen communication for both internal stakeholders and end consumers.
- Undertaking Headquarters' Integrated Marketing Efforts: Ensuring High-Quality and Consistency of Content
- Content Consistency: Develop localized standardized product marketing manuals based on headquarters' outputs (visuals, tone, style), ensuring uniformity in terminal materials across online and offline channels and synchronized campaign rhythms.
- End-to-End Internal Marketing Project Management:

- Coordinate with marketing, product, operations, and customer service teams to ensure seamless execution of e-commerce campaigns. Coordinate creative planning, public relations, event management, digital marketing, product marketing, retail marketing, and e-commerce marketing representatives. Responsibilities include marketing strategy formulation, implementation, monitoring, and post-project evaluations.
- Communication Matrix Building: Formulate integrated communication strategies aligned with product launch schedules, IPs, and events. This includes defining target audiences, uncovering key selling points, and enhancing user engagement, traffic, and participation.
- User Analysis - Conduct market research to understand the needs of target audiences, track competitor dynamics, and provide data-driven insights and market intelligence for marketing strategy development.
- Digital Marketing - Collaborate with the digital marketing lead in the marketing department to integrate online and offline marketing resources. Review online marketing materials and oversee the execution and effectiveness of marketing strategies.
- Marketing Data Analysis and Performance Evaluation
- Analyze and evaluate sales data to monitor performance, identify areas for improvement, and propose actionable measures to achieve sales targets.
- Bachelor's degree or above in Marketing, E-commerce, Advertising, or a related field.
- At least 3 years of experience in e-commerce operations or integrated marketing, tiktok is preferred, with proven success in managing campaigns.
- Experience in multi-platform communication and possessing a network of MCN agencies or key influencer resources, having knowledge of Indonesia KOL mapping.
- Strong content marketing skills, with the ability to identify user needs and create compelling product or campaign copy.
- Proficient in advertising management and data analysis tools, with the ability to adjust strategies quickly based on performance insights.
- Excellent communication and coordination skills to collaborate effectively across teams and departments.
- Results-oriented mindset with strong logical thinking and resilience under pressure.
- Proven track record in large-scale promotional events (e.g., 11.11, 12.12) or brand live-streaming projects.

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