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Marketing Research Analyst

5 months ago

Jakarta, Indonesia Serasi Autoraya Full time

Conduct market research through ad hoc study to get the insight from the market (market penetration, market opportunity, market segmentation, or new product assessment)
- Create research plan; define research objective by consulting with user (Business Unit), sampling method, and respondent criteria based on target market
- Create research tracking such as Brand Performance Survey for Business Unit
- Develop a desktop research by gathering the data from the published sources
- Measure marketing activity effectiveness
- Create recommendation for Business Unit for marketing strategy in terms of Segmenting, Targeting, and Positioning of its brand, Product Development based on market needs and wants, as well as Communication Channel for our products
- Requirements :_
- Minimum 2 years experience in the same position or researcher position
- Familiar with research tools digital. Experience in UX researcher is a plus.
- Capable to analyse data from multiple angles, looking for trends that highlight problems or opportunities
- Placement in North Jakarta

**Mari berkarir bersama kami**:
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