Marketing Executive
7 months ago
**Company Introduction**:
Chope is here to make dining out easy. As the leading dining platform in Asia, we connect diners to restaurants for memorable experiences, more often.
Having seated more than 100 million diners, Chope understands what gets people excited about dining out, and how best to maximize business for over 13,000 restaurant partners. With Chope, diners can discover restaurants, make bookings, and also save through deals on the app. Chope’s diner platform is seamlessly integrated with the restaurant solutions that encompass reservation, call, queue, and table management.
**At a glance**
The Marketing Executive (Digital & Social Media, and Engagement) will be responsible for the conceptualisation, development, and execution of both strategic and tactical marketing initiatives, primarily through social media, but can also extend to other online as well as offline channels through KOLs/Influencers, and working with other brands suitable to help achieve the intended objectives. He/she incumbent will report directly to the Marketing Manager, and will work closely to develop creative campaign ideas and utilize a variety of digital channels to generate traffic to the app/website, increase awareness, acquire new users, and drive reservations to Chope’s partner restaurants, and/or drive purchasing of the deal vouchers on Chope. He/she will be required to work to strengthen Chope’s brand identity, grow its network of users on Chope, and establish better relationships with KOLs/Influencers and brands that can be helpful to Chope in the future.
**About the role**
- Involvement in conceptualisation, formulation, and execution of campaigns for Chope’s various social and/or advertising channels, both online and offline
- Conceptualise and create graphics and/or wireframes for digital assets, as well as write copy for use across marketing channels such as collaterals and social media
- Cultivate relationships with potential marketing partners, as well as explore new target markets and marketing avenues
- Initiate and track campaigns, providing detailed reports and analysis after the conclusion of each campaign
- Assist in managing Chope’s various digital platforms, including the development of content and analysis of reach and conversion
**What we are looking for (Requirements)**:
- 1 - 2 years of total experience, which involves running campaigns and digital marketing
- Experience with Google Analytics and/or similar data analysis tools
- Able to meet tight deadlines and produce creative work with quick turnaround
- Basic computer literacy in Microsoft Windows and Office suite of software
- Good to have proficiency in Adobe Photoshop or a similar alternative design software
- Analytical, detail-oriented and conscientious, with a fiercely Independent and result-driven mindset
- Experience working with small budgets at online/tech startups would be a plus
**What to look forward to**:
- **Hands-on action**: Sink your teeth into opportunities that’ll deliver both impact and meaning to the Chope customer experience.
- **Autonomy & ownership**: Show up, work it, and strut your stuff Take on challenges, hone new skills, and adopt a test-and-learn mindset.
- **Open & collaborative culture**: Build networks and expertise across functions and markets, with insightful pow-wows and valuable feedback.
- **Flexible work**: Make work revolve around life, not the other way round. Boost efficiency with flexible arrangements that support your well-being and needs.
**Salary**: Rp6,000,000 - Rp8,000,000 per month
**Experience**:
- campaign and digital marketing: 1 year (required)
**Language**:
- English (required)
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