Digital Marketing Specialist
2 weeks ago
Are you are looking for a dynamic position where you can hit the ground running and make an immediate impact? Then look no further, you’ll be a great fit for SAB.
SAB. Digital Marketing Agency is looking for a results oriented Digital Marketer to join our marketing team, you will be an instrumental part of the team tasked with building B2B digital marketing strategies that attract, nurture and ultimately convert. This position will be focused on the planning and execution of our digital advertising campaigns, search engine optimization, as well as the measurement and reporting of these activities from end-to-end.
**What You’ll Do**:
Manage all aspects of B2B PPC campaigns including search, display, paid social and retargeting.
Create and execute SEO strategies to increase organic traffic.
Customer journey development including retargeting, nurture and lead scoring.
Measurement and reporting of marketing activities and general website performance utilizing Google Analytics and other tools.
Assist in any other periodic marketing projects and tasks as required, including but not limited to lead capturing, scoring, managing/organizing/disseminating marketing collateral, etc.
If you’ve been looking for an opportunity that will allow you to make an impact, and an organization with unlimited growth potential, we want to hear from you
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
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