SEO & Digital Marketing Specialist
3 weeks ago
**About us**:
Populix is a consumer insights platform that helps businesses connect with its database of respondents and provides them with insights to better understand the preferences of Indonesian consumers. Populix has a pool of over 300,000 diverse, readily accessible, and highly-qualified respondents across Indonesia. Its products range from intensive research studies to simple surveys and can be arranged on a project or subscription basis. Focusing on the fact that Indonesian consumers are super sticky to their phones, Populix facilitates a diverse range of data collection methods via its mobile app.
**About the role**:
We are looking for an SEO & Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
**What will you do**:
- Plan and execute all digital marketing, especially SEO/SEM and any display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI)
- Identify trends and insights, and optimize spending and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Involved in our social media presence
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies.
- Provide thought leadership and perspective for adoption where appropriate
**What will you need**:
- Minimum 5 years work experience as a Digital Marketing Specialist or similar role
- Good communication skills in English and Bahasa
- Experience in online advertising platforms (Facebook ads, Google ads, etc)
- Minimum Bachelor’s Degree in Marketing or relevant fields
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