Performance Marketing Analyst
5 months ago
**Job Summary**
We're looking for a dynamic individual to join our performance marketing team tasked with spearheading initiatives to enhance brand visibility, drive user acquisition, and boost revenue. If you're someone who thrives on challenges, is deeply analytical, and has a passion for leveraging data-driven strategies to fuel growth, this opportunity is perfect for you
**About Us**
The Parentinc is a fast-growing parent-tech company headquartered in Singapore and one of Asia’s premier innovators. Our media arm, theAsianparent, is Southeast Asia’s largest content and community platform for parents. With localized versions for Singapore, Indonesia, Thailand, Malaysia, Vietnam, and the Philippines, theAsianparent website reaches an impressive 35 million users monthly, while theAsianparent is the No.1 parenting App in Southeast Asia. Parentinc is also the owner and operator of the direct-to-consumer brand Mama’s Choice.
Join our dynamic team As part of our diverse leadership, you'll collaborate with professionals from large multinational companies, startups, and management consulting. Embrace the opportunity to work alongside amazing individuals across our 7 countries: Singapore (HQ), India, Indonesia, Vietnam, Philippines, Malaysia, and Thailand.
**Key Responsibilities**
- Measure, plan, and execute digital marketing activities across various platforms including Facebook Ads, Google Search, Display, Video, and others.
- Execute tests, collect, and analyze data to identify trends and insights to achieve maximum ROI across all campaigns.
- Maintain budgets and monitor the performance of digital marketing activities, including campaign, content, creative, and video performance.
- Generate weekly and monthly reports on major metrics, goals tracking, revenue tracking, and other objective initiatives.
- Provide insights on campaign and ad performance, collaborating closely with internal teams and external partners to ensure alignment and optimization toward expected results.
**Qualifications**:
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- 2+ years of proven experience in performance marketing, focusing on digital advertising and campaign optimization.
- Experience with A/B testing and statistical analysis for campaign improvement.
- Certifications in Google Ads, Facebook Blueprint, or other digital marketing areas are a plus.
- Strong communication skills, capable of articulating complex data and insights effectively.
- Passion for learning and innovation in performance marketing.
- Collaborative team player adept at thriving in dynamic environments, showcasing autonomy, initiative, and problem-solving abilities.
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