Data Analyst with Marketing Automation Expertise
5 days ago
As a Data Analyst with Marketing Automation expertise, you will play a key role in leveraging data-driven insights to design, execute, and optimize marketing campaigns through automation. Your analytical skills will empower you to identify opportunities, measure campaign effectiveness, and enhance our marketing strategies to achieve business objectives.
Conduct in-depth analysis of marketing data to identify trends, customer behaviors, and performance metrics.
Collaborate with marketing and sales teams to understand campaign objectives and create data-driven strategies.
Develop and maintain marketing automation workflows using platforms like HubSpot, Marketo, or similar tools.
Leverage data insights to segment audiences and personalize marketing communications effectively.
Monitor and report on marketing campaign performance, providing actionable recommendations for improvement.
Work with cross-functional teams to integrate data from various sources into marketing automation systems.
Utilize data analysis to identify target audience profiles and support customer journey mapping.
Stay updated with industry best practices and emerging trends in marketing automation and data analysis.
Bachelor's degree in Data Science, Statistics, or a related field.
Proven experience as a Data Analyst and hands-on experience with marketing automation tools.
Strong proficiency in data analysis and visualization tools (e.g., Excel, Python, R, SQL).
Solid understanding of marketing concepts and strategies.
Experience in conducting A/B tests and interpreting the results for optimization.
Excellent analytical skills with the ability to derive insights from complex datasets.
Strong attention to detail and accuracy in data analysis.
Effective communication skills to present data-driven findings to non-technical stakeholders.
Ability to work independently and collaboratively in a fast-paced environment.
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