SEO Officer
6 months ago
Tanggung Jawab:
- Mengembangkan dan menjalankan strategi SEO yang efektif untuk meningkatkan _traffic_ organik dan memperbaiki website ranking di mesin pencari utama (Google).
- Melakukan penelitian kata kunci secara mendalam untuk mengidentifikasi peluang optimasi dan pembuatan konten.
- Memantau dan menganalisis metrik kinerja website menggunakan alat seperti Google Analytics dan Search Console.
- Melakukan optimasi on-page dan off-page, termasuk teknik SEO teknis, optimasi konten, pembangunan _url link_, dan lainnya.
- Berkolaborasi dengan pencipta konten untuk memastikan praktik terbaik SEO terintegrasi dalam proses pengembangan konten.
- Tetap terkini dengan tren industri, pembaruan algoritma, dan praktik terbaik untuk terus meningkatkan strategi SEO.
- Secara rutin melakukan audit website untuk mengidentifikasi dan menyelesaikan masalah yang mempengaruhi visibilitas mesin pencari.
- Menghasilkan laporan dan wawasan SEO berkala untuk melacak kemajuan dan mempresentasikannya kepada management.
- Berkolaborasi dengan tim lintas fungsi, termasuk pemasaran, desain, dan pengembangan, untuk menerapkan rekomendasi SEO.
- Mengidentifikasi dan mengatasi tantangan dan peluang potensial dalam persaingan dengan perusahaan sejenis.
Persyaratan:
- Pengalaman mínimal 1 tahun terbukti sebagai SEO Officer atau peran serupa.
- Pemahaman yang kuat tentang algoritma mesin telusur dan faktor peringkat.
- Penguasaan _tools_ dan aplikasi SEO, seperti Google Analytics, Search Console, Keyword Planner, SEMrush.
- Pengetahuan tentang teknik SEO on-page dan off-page.
- Kemampuan komunikasi tertulis dan lisan yang sangat baik.
- Pola pikir analitis dengan kemampuan untuk menginterpretasi data dan membuat keputusan berdasarkan informasi.
- Familiaritas dengan HTML, CSS, dan struktur website.
- Up-to-date dengan tren terbaru dan praktik terbaik dalam SEO.
- Kemampuan untuk bekerja secara mandiri dan sebagai bagian dari tim dalam lingkungan yang bergerak cepat
- Memiliki _Google Certification_ atau pendidikan dalam bidang terkait lebih disukai.
Jenis Pekerjaan: Penuh Waktu
Pengalaman:
- Staf Administrasi: 3 tahun (Diwajibkan)
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