Brand Manager

3 weeks ago

Jakarta, Indonesia Setara Networks Full time

We at Indepay | Setara Networks are here to revolutionize the Indonesian payment ecosystem by introducing one click checkout services in order to make transactions zero-fee, instant, and rewarding for the consumer.

On one side we’re working with financial institutes to enable real-time account to account transfers through our platform, and on the other-side we’re giving consumers a reliable and secure payment experience which is better than anything else they’ve experienced in the Indonesian ecosystem.

**Where We Are Now: Series A Startup with Boundless Opportunities**

**Our Vision for Payment Transformation**: We’re on a mission to disrupt the traditional online payment landscape. By pioneering a faster, safer, and incredibly simple payment solution, we're challenging the status quo of virtual account payments and setting a new standard for seamless transactions, enabling payment in just 20 seconds powered by open banking regulatory framework.

**Strategic Partnership with Top Brands**: As we build a new category in one-click fast payments, you'll have the opportunity to work alongside industry leaders, partnering with top-tier D2C brands ranging from telco providers, banks, FnB, and OTT to create a network that redefines the future of online payments.

**Your Opportunity to Innovate**: If you're passionate about innovation and eager to make a significant impact, this is your chance to be part of something truly transformative and create value.

As Brand Manager, you will define our brand identity (WHO), drive communication and creative strategy (WHAT), and lead GTM planning to achieve business outcomes (HOW). This role involves crafting compelling messaging, executing high-impact campaigns, and aligning our brand narrative with product vision, customer insights, and market dynamics across all channels.

Join a multicultural team at the epicenter of transforming Indonesia's future payment industry. Seize this rare opportunity to be a game changer in an environment that thrives on innovation and collaboration. Don't miss out on the chance to be part of a live, dynamic company ready to soar to new heights in the coming year.

**What your current role should be like**:

- Strategize, run, and maintain brand awareness campaigns, amplifying product propositions to the desired target audiences.
- Build brand/product communications from 0-1, owning the development and messaging of the brand narrative and identity within a new category
- Work together with various creative agencies-as well as in-house creative teams in conducting brand and marketing campaigns including planning, budgeting & execution to ensure each designated KPI is achieved.
- Proven ability to drive alignment across teams (partnerships, creative, finance, analytics, product and so on) at various levels.
- Strong experience in brand building and scaling from scratch to large, established brands.
- Taking ownership of company/products digital channels (website, social media, etc.)
- Lead communication and creative strategy, ensuring a cohesive and impactful brand presence.
- Foster brand innovation to reinforce key brand pillars and influence product direction.
- Be the custodian of the corporate and product brand manuals and messaging to optimize audience engagement.

**What will you do?**
- Drive all marketing communications and PR efforts across all channels (social, content, activation events, etc.) to enhance brand recognition establishing Indepay brand within a new Paybybank category.
- Active participation in representing the brand in all regional and local events to build brand reputation and thought leadership in the new category being established.
- Brainstorming new ways of segmenting potential customers and means of communication, leading to quick-test pilots to increase relevant user traffic.
- Create, execute, and manage marketing programs and campaigns at corporate/brand level.
- Design branding, positioning, partnering with the creative teams to advise on compelling ad copies (Images & content) for various mediums and channels, developing test ideas, and managing A/B testing.
- Monitor competition (acquisitions, pricing changes and new products and features).
- Participate in the quarterly and annual planning of company objectives.
- Develop brand positioning, the customer value proposition that resonates and connects with customers.
- Partner with UX research, customer support and engage customers proactively to understand & articulate the voice of the customer.
- Develop and execute GTM (Go to Market) strategies with customer-centric targets for brand awareness campaigns, experimentation tactics and measurable RoI.
- Translate product intent into compelling narratives, customer value propositions, positioning & messaging based on customer and competitive insights.
- Create high impact creative briefs (e.g. PR, FAQ, Blogs, New Product introductions etc.) that are inspiring, compelling and visionary.
- Communicate the v

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