Senior Category Specialist
3 weeks ago
**Job Descriptions**:
- With Category manager; developing strategy games category strategy through market research and analysis
- With product team; develop end-to-end journey for top up login user experience to support strategy games sales
- Execute category strategy based on direction of the line manager such as promotions, campaigns, and events to drive awareness, acquisition, and retention within the Strategy focused games.
- Operate category BAU such as campaign & promo creation, price & SKU monitoring.
- Continuously monitor and analyze key performance metrics, such as user engagement, conversion rates, and revenue, implementing data-driven optimizations to maximize focused games performance.
- Collaborate with cross-functional teams, including marketing, CS and product team to improve Strategy user experience.
- Collaborate with KOL, agency or any external stakeholder as a part of our marketing partner
**Requirements**:
- Degree from reputable university
- Minimum of 2 years experience in online marketing, preferably in related industries
- Creative thinking with the ability to work under mínimal supervision
- Good interpersonal skills, agile and a go-getter attitude
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