Content Marketing Specialist

3 weeks ago

Badung, Indonesia Asiabroad Limited Full time

The story of Asia Exchange started 15 years ago when two Finnish exchange students fell in love with Asia during their study abroad semester in Shanghai. After their experience abroad, they established a company with the mission to open the gates for students from all over the world to study in Asia. We are proud to have sent over 11 000 students from 700 universities and 125 different countries abroad during the past 17 years. We also enable study opportunities outside of Asia through our sister brand Beyond Abroad.

Since 2024, Asia Exchange and Beyond Abroad has been a part of Keystone Education Group, a leading European international education company with offices across Europe and an international staff of more than 800 employees. Keystone is trusted by more than 120 million unique prospective students every year to help students and learners make one of the most important decisions of their lifetimes, namely, which higher education program or course to attend.

**CORE TASKS**:

- Creation, execution and development of multi-channel campaigns
- Content creation on social media (Instagram, LinkedIn, Tiktok)
- Content creation for paid advertising (Meta and Google Ads)
- Content creation for website and SEO
- Content creation for traditional advertising material (brochures, posters)
- Student ambassador program management and development; recruiting ambassadors, motivating them to promote study abroad and developing cost-effective campaigns together with ambassadors
- Analyze results and provide ongoing reporting, campaign insights

**WE ARE LOOKING FOR**:

- Understanding of SEO and website content, knowledge on Wordpress
- Knowledge on Zoho CRM and Zoho Campaigns is an advantage
- Copywriting skills in English. Fluency in French and German are an advantage
- Knowledge of digital marketing landscape through customer journey
- Strong time management and organizational skills to manage multi-channel marketing
- Strong communication skills
- Pro-active, solution-oriented self-starter with high initiative and critical thinking
- Commitment to our values

**WHAT WE CAN OFFER YOU**:

- A hybrid work setting full of international professionals
- A unique industry and company that changes people’s lives
- A meaningful, versatile and international job role
- A work environment that allows you to grow and see the impact of your efforts
- A dynamic work culture with a can-do attitude and growth-mindset to change the world

Application Question(s):

- Where did you study?

**Education**:

- S1 (required)

**Experience**:

- Admin and customer service: 2 years (required)

**Language**:

- English (required)

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