Product Marketing Specialist

16 hours ago


Jakarta, Indonesia VIDA Digital Identity Full time

Jakarta, Jakarta

Work Type: Full Time

At VIDA, we believe that providing our customers with a seamless user experience to accelerate business growth is essential to their success. As Product Marketing Specialist for VIDA Sign, you will be a part of VIDA’s Product Marketing Team working collaboratively with Product Management Team, Sales/BD, Marketing Communications, Customer Success and other business units to drive growth opportunities from the customer journey/lifecycle for legally-binding digital

Your strong understanding of customer requirements and the competitive landscape will allow you to create strategies and execute plans that drive pipeline growth and conversion.

**Responsibilities**:

- Works collaboratively with Sales, Product Management, Marketing Communications, Demand Generation/Growth, and other teams to drive growth and customer success.
- Partner with the Marketing Communications and Growth Team to drive MQLs through marketing campaigns/initiatives for key segments and industries.
- Develop product positioning and messaging that differentiates the product in the market.
- Work closely with Product Management to influence roadmap and prioritization of new capabilities, based on market insights, competitive intelligence and customer feedback.
- Plan and develop key contents such as solution briefs, sales tool kits, battle cards, website copy, presentations, storyline for product demo videos to articulate the benefits of the product to the target market, including setting up measures to ensure effective deployment and usage of the materials.
- Partner with the Product Management team to communicate the value proposition of the product to the sales team. Develop the sales tools and training
- Plan the go-to-market of new products and releases and manage the execution, partnering with related units such as Product Management Team and Marketing Communications.
- Market/Competitor Intelligence and Customer Intelligence. Follow and analyze market trends to position the product and identify new required capabilities.

**Basic qualifications**

5+ years of marketing experience or a mix of marketing and product management

**Preferred qualifications**
- Product marketing experience in the B2B SaaS space
- Proven ability to understand and simplify complex, technical topics for non-technical audiences
- Excellent written and verbal communication skills

Strong ability to collaborate with various stakeholders and build relationships with partners

**About Vida**

What are we trying to solve?

We have 7.5 billion people on Earth, of which over 1 billion cannot securely prove their identity right now.

Every year, 140 million babies are born, of which 40 million go unregistered.

Simply put, these people are deprived of social benefits, such as education and health, their civil rights to vote and travel; and are excluded from the economy because they cannot sign up for bank accounts, loans, welfare programs etc. We believe this is unacceptable, and needs to change.

At VIDA, We are creating a frictionless digital identity system. One that fulfills the needs and expectations of our times, and is available anywhere, for everyone.

Why are we solving this problem?

The United Nations (UN) and World Bank ID4D initiatives aim to provide everyone on the planet with a legal identity by 2030. This deadline is just 9 years away, we are expecting a digital identity to be a legal human right by then and we at VIDA want to be pioneers in leading this change.

Who are we?

We are a highly driven bunch of people to solve this problem for our own reasons. Whether it is to solve for misleading doctors, or because we didn’t get access to fair ration due to corruption - Our collective goal aligns.

Other things that we care about:

- Our mission is to enable trust, so what we do is pretty serious stuff - we work hard and we have audacious goals. We balance it through humor and making sure we have fun at work. We take our work seriously, but we don’t take ourselves too seriously.
- We are a startup so at times we will do things that are outside our scope. We do it to learn but we also do it because it takes a village.
- We believe feedback is a gift and should be given freely, constructively, and in a respectful manner.
- We are accountable to many stakeholders, but first and foremost, we are accountable to our mission and each other.



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