Brand Campaign Strategist

3 months ago


Jakarta, Indonesia HappyFresh Full time

**Description**:
Grocery shopping is easy, said no one ever Nobody likes cardio in the supermarket, looking for an empty parking bay, lining up, and traffic jams. There is more to life than just reaching for that loaf of bread on the top shelf at the store. Enter the solution

We are HappyFresh, a grocery e-commerce company that is hell-bent on delivering a simplified life by revolutionizing how you and many households get their groceries.

We hold through 5 cultural pillars that serve as our mantra behind our day-to-day tasks and interactions with our teammates, laying the foundation for a more conducive and productive work culture. They are:
Customer, Customer, Customer

Ownership and Deliver Impact

Team Player

Openness

Self Mastery

Beyond our strive toward solving the grocery shopping problem, we look to address the needs and wants of local communities and create a future where groceries will never be a problem in the modern world.

**About The Role**:
Our department is seeking a talented Brand Campaign Strategist to support our business growth by enhancing the performance of our FMCG partners. In this role, you will be responsible for devising data-driven campaign strategies focused on product discounts and vouchers for our FMCG partners. Your role extends beyond planning, as you will also closely monitor, analyze, and evaluate campaign performance to deliver highly impactful campaigns. Collaboration with the CRM, sales, and key account teams will be integral to your success.

To be successful in this role, you need to have a passion for campaign management, and marketing, along with a solid grounding in data analysis. Your strategic thinking abilities will be essential in achieving our FMCG partners objectives while aligning with our company-wide goals pertaining to revenue, order volume, retention, basket size, and market share.

**What Will You Do**:

- Plan, monitor, and evaluate campaign strategies related to product discounts and vouchers for our FMCG partners
- Oversee our partners' target and budget allocation for the campaigns
- Lead weekly performance meetings with internal teams to discuss campaign progress and make necessary adjustments
- Analyze market trends, consumer insights, and competitive landscapes to develop effective brand strategies
- Gather and analyze data to measure campaign effectiveness, identify areas for improvement, and make data-driven decisions
- Provide reports about campaign performance, in-depth analysis, and media performance to respective FMCG clients and internal stakeholders
- Collaborate with the campaign marketing, campaign ops, CRM, and key account teams to ensure the smooth execution of the campaigns.

**Whom Are We Looking For**:

- Bachelors degree in any field, but preferably in **Marketing**, **Business**, or **Engineering**:

- At least **2 years** of experience in **brand strategy, campaign management, pricing management,** or **marketing roles**:

- Prior experience in **e-grocery, e-commerce,** or **FMCG is a plus**:

- Analytical skills to translate data into insights that are easy to understand
- Familiar with data visualization
- Demonstrate ability to handle multiple tasks, prioritize and meet deadlines
- Strong data analysis skills, critical thinking, and creative thinking
- Excellent Excel skills (Tableau is a plus)
- Strong written and verbal communication skills in Bahasa and English
- Honest, growth mindset, organized, and team player

**What's in it for you**:

- HappyBenefit: allowance for health activities and health-related items.
- Discounts on grocery shopping on our HappyFresh app.
- Competitive compensation package including medical, dental, maternal insurance, and more.
- Hybrid Working Arrangements
- Additional 1-day annual leave for each work anniversary.
- Birthday leave.
- Occasional celebration for team engagements.
- All access to snacks in our pantry.

**What Will You be Part of**

Meet, collaborate, and flex your skills alongside talented and driven problem-solvers from all walks of life. We applaud a hungry-to-learn and proactive attitude in helping other HappyFreshers within and beyond your departmental borders in their time of need. All while striving for the same goal - to deliver a simplified life.

We place safety for HappyFreshers first. Hence, we take extensive measures to ensure you stay safe and healthy in your body, mind, and soul through our various online and offline activities.


  • Brand Strategist

    3 months ago


    Jakarta, Indonesia SEC Bowl Full time

    Job Qualification: - Bachelor's degree in Marketing, Business Management or equivalent major. - 2 years of working experience in brand management or a similar role, preferably in F&B industry. - Strong analytical and communication skill. - Experience in market research, product development, and advertising. - Experience to handling copywriting, plan,...

  • Branding Strategist

    3 months ago


    Jakarta, Indonesia PT. Idea Imaji Persada Full time

    As a Branding Strategist, you will be responsible for developing and executing comprehensive branding strategies for our clients across various digital platforms. - Craft and implement innovative branding strategies for clients across digital platforms to enhance brand image. - Conduct in-depth research on marketing strategies, customer profiles, and market...

  • Campaign Strategist

    2 days ago


    Jakarta, Indonesia DECA Group Full time

    Social Media Marketing- Jakarta Utara, DKI Jakarta- October, 16 2023**Compulsary Requirement**: - Female - Bachelor (S1) - Min. GPA 3.25 - 26 - 32 years - Min experience 3 year(s) **Job Requirement**: **Education and Experience** **Bachelor’s Degree** in Marketing, Communications, Public Relations, or a related field.**Proven Experience**: 3-5 years of...


  • Jakarta, Indonesia Amartha Full time

    We are looking for a Brand Strategist to help us grow our reputation in the market and appeal to a larger audience. This position for designing, developing, ensuring and monitoring cost-effective branding strategy and activations, both offline and digital presence. You’ll also actively take up a role as a PIC for several sustainability and impact projects...

  • Campaign Strategist

    5 months ago


    Jakarta, Indonesia PT Higo Fitur Indonesia Full time

    Campaign Strategist - Applicants should have sufficient qualification and relevant experiences in the respective fields "Waspada terhadap Modus Penipuan pada saat proses interview. Perusahaan tidak akan memungut biaya apapun dalam melakukan proses interview. Mohon segera melaporkan ke kami, jika pada saat Anda diundang untuk interview dan diminta untuk...


  • Jakarta, Indonesia SKINTIFIC Full time

    We are looking for a Brand Marketing Strategist to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world. **Responsibilities**: Define, create, and manage marketing campaigns across awareness, consideration, and conversion using...


  • Jakarta, Indonesia Tokopedia Full time

    **Description**: **About the Role** Brand Strategist Intern plays a pivotal role in supporting the team's efforts to manage brand, creative, and partnership projects. This internship offers valuable hands-on experience in various aspects of brand strategy, including campaign coordination, content creation, market research, and collaboration with...

  • Digital Strategist

    2 months ago


    Jakarta, Indonesia Idea Imaji Full time

    Idea Imaji is a full-service digital agency that based in Indonesia. We have collaborated with local to multinational companies during our 13-years existence. As our business grow in a rapid pace, we’re now looking for outstanding Digital Strategist to join us aboard on our upcoming epic journey! **What You Will Do**: 1. Responsible for internal...


  • Jakarta, Indonesia PT Bubu Kreasi Perdana Full time

    Requirements: - 5 Years experience as strategic planner or brand strategist - Experience developing campaign and marketing strategists - Broad knowledge of online and offline channel - Able to think strategically and detail-oriented - Able to present pitching proposal, also retainer plan proposal - Wealth of experience guiding senior clients on strategy,...


  • Jakarta, Indonesia Idea Imaji Full time

    Digital Strategist is responsible for the formulation and implementation of a strategy such as setting goals, determining actions to achieve the client's goals, and mobilizing resources to execute the actions. **What You Will Do**: 1. Responsible for internal monitoring, including: - Monitoring, evaluating, tweaking the campaign according to KPIs -...


  • Jakarta, Indonesia Cove Living Pte Ltd Full time

    At Cove we go beyond to satisfy our customers where we also make efforts to have interactions with them in order to create millions of better homes. To achieve this, we are committed to always try to find new ways to improve our customer service as well as placing ourselves in their shoes to improve their experience with Cove. We encourage every individual...


  • Jakarta, Indonesia Cove Living Pte Ltd Full time

    At Cove we go beyond to satisfy our customers where we also make efforts to have interactions with them in order to create millions of better homes. To achieve this, we are committed to always try to find new ways to improve our customer service as well as placing ourselves in their shoes to improve their experience with Cove. We encourage every individual...


  • Jakarta, Indonesia Cove Full time

    **Main Responsibilities**: - Work closely with the Marketing Manager to formulate and execute comprehensive strategies and campaigns across owned-media channels, offline events, and marketing partnerships to drive the most effective and efficient performance results. - Collaborate within a dynamic environment across cross-functional teams, including...

  • Digital Strategist

    3 months ago


    Jakarta, Indonesia SALT Full time

    Qualifiactions: - Bachelor Degree - Minimum experience in Digital Strategist 3 year - Have extensive knowledge or good research power - Ability to work under pressure and meet tight deadlines - Monitoring of ongoing activations - Monitoring of brand goals, content, creative - Enhanching campaign digital performance - Monitoring and evaluating all creative...

  • Brand Strategist

    3 months ago


    Jakarta, Indonesia Moladin Full time

    Develop brand marketing strategies through collaboration across business units and effectively manage their implementation to enhance brand awareness and visibility. - Manage campaign calendar, project timelines, and campaign budget. - Supervise advertising, social media, CRM, product design, and other marketing efforts to ensure consistent branding. -...


  • Jakarta, Indonesia Idea Imaji Full time

    Idea Imaji is a full-service digital agency that based in Indonesia. We have collaborated with local to multinational companies during our 13-years existence. As our business grow in a rapid pace, we’re now looking for outstanding Digital & Media Strategist to join us aboard on our upcoming epic journey! **What You Will Do**: 1. Responsible for internal...

  • Marketing Strategist

    3 months ago


    Jakarta, Indonesia Garena Full time

    Jakarta Marketing Experienced (Individual Contributor) Marketing Strategist is designed for marketing professionals who is passionate in driving business growth while focusing on data and creativity, balancing multiple channels, and working in a fast-paced environment. You will be leading a different team members of marketing, social media, and community...


  • Jakarta, Indonesia Dentsu Aegis Network Full time

    The purpose of this role is to provide real-world experience, learning industry technical and professional skills, abilities and activities to contribute to the Dentsu network. Analyze previous campaigns and data to get insight. Create PPT based on the insight for proposing new ideas and concept for next campaigns. Job Title: Digital Strategist...


  • Jakarta, Indonesia PT MITRA APLIKASI DIGITAL Full time

    **Associate Digital Marketing Strategist (The Rebel Marketing)** **About The Rebel Marketing** The Rebel Marketing is a Data-Driven digital marketing agencies, focused on delivering measurable impact. **About Roles**: Associate Digital Marketing Strategists are responsible for initiating, driving and implementing marketing campaign to accelerate client's...

  • Creative Strategist

    3 months ago


    Jakarta, Indonesia Entravision Full time

    **Creative Strategist** **Jakarta, Indonesia | Full-Time** Entravision is a leading advertising, media, commerce, and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Entravision has offices in 11 countries across APAC with headquarters in Singapore and is a wholly owned subsidiary of Entravision...