Communication Executive
4 days ago
PR plan: print, digital media, social media
- KOL seeding plan
- Skincare Meeting & Facial Cabin schedule
- Competitor SOV analysis (print, web & social media)
- Media & KOL monitoring and reports: press clipping, KOL clipping (Skinsiders, Fragrance Prive & CCC)
- Managing a portfolio of KOL 3 axis and monitoring the ongoing activities
- Editorial project: budget, proposal, post production
- Press kit shipment monitoring - work closely with Sheren
- Press kit budget tracking
- Birthday / other occasion gifting: order, packing, delivery
- A&P PR tracking & forecasting >> submit to Rheana
- P1 Campaigns' orchestration arrangements & post show report
- Competitor P1 Campaigns' study
- Press inqury for PR assets & negotiations for PR exclusive assets (validation by Global)
- Print ad placement validation: asset distribution & color proof approval
- PR tools / gift order
- Press trip budget & arrangement
- Regular monitoring of digital advertising (paid social, search, etc.) - work closely with PHD
- Ensure the E-Shop is updated as per planned (campaign, etc.)
Requirements:
- Bachelor degree of Marketing Management / Communication / Public Relation.
- Min 2 years experience as a Public Relation.
- Preferably experience in Retail or Agency or Corporate Marketing.
- Having the understanding about customer and marketing communication in related to business.
- Multi-tasker and able to work under pressure.
Detail-oriented and familiar working in fast-paced.
Strong leadership skills.
- Creative.
- Having a good negotiation and strategic skill.
- Having wide networking, especially in Media and Vendor.
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