Brand Investment

4 days ago


Jakarta, Indonesia Tempo Scan Pacific Full time

**Location: Jakarta**

**Job Responsibility**:

- Menyusun target sales dan memastikan pencapaian target sales yang sudah ditetapkan.
- Merencanakan aktifitas marketing 360 degrees per tahun dalam bentuk brand activation dan consumer program yang sesuai dengan target market serta bertanggung jawab dalam pelaksanaan kesehariannya.
- Menyusun strategi dan program pendukung penjualan serta distribusi produk melalui distributor dan channel yang sesuai.
- Berperan aktif dalam perencanaan, pelaksanaan, dan pengawasan pelaksanaan program consumer marketing dan trade marketing di masing-masing channel untuk mencapai target sales.
- Membuat rencana forecast penjualan setiap bulan bersama-sama dengan team distributor dan trade marketing.
- Membuat rencana forecast produksi finished good bekerjasama dengan team Manufacturing. Distributor, dan team Supply Chain untuk memastikan ketersediaan produk.
- Menetapkan strategi harga produk baru dan produk existing dengan mempertimbangkan positioning, pesaing, dan tujuan margin profit perusahaan.
- Melakukan monitoring secara berkala terhadap harga produk dan harga produk kompetitor mulai dari harga resmi (price list) distributor, harga grosir, harga semi-grosir, harga retail, hingga harga beli konsumen (Consumer Buying Price) atau Harga Eceran Tertinggi (HET), serta monitoring terhadap margin di tingkat grosir, semi grosir, dan retailer di seluruh channel distribusi.
- Menyusun rencana distribusi (door planning) dan program promosi untuk mendukung new product launching berupa consumer program, trade program dan program penetrasi.
- Merencanakan dan melaksanakan program pengenalan new product ke konsumen/media (event, press conference), ke team sales dan team SPG/merchandisers di cabang (launching roadshow, program launching).
- Mengikuti, memahami, dan memastikan kepatuhan terhadap semua peraturan dan ketentuan yang berlaku antara lain regulasi yang berhubungan dengan distribusi produk, aturan promosi ke konsumen dan aturan promosi ke trade /outlet sesuai dengan produk yang dikelola.
- Melakukan review hasil laporan market research berupa Retail Audit secara berkala dan menyiapkan strategi serta program pendukung untuk meningkatkan/memperbaiki market share, numeric dan weighted distribution.

**Qualification**:

- Pendidikan minimum S1 dari universitas terkemuka, diutamakan dari jurusan farmasi / teknik / marketing / ekonomi
- Memiliki pengalaman kerja minimum 4 tahun di bidang marketing di perusahaan produk consumer goods, dan 1 tahun di level managerial atau 2 tahun di level assistant manager
- Berpengalaman menyusun dan implementasi beragam kegiatan Below The Line dan memonitor penjualan
- Memiliki kemampuan analisa yang baik termasuk yang berhubungan dengan angka, detil, kreatif, berinisiatif, berorientasi pada target, dan mampu bekerjasama dengan baik
- Menguasai komputer dan bahasa Inggris


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