Senior Marketing Associate

5 days ago

Jakarta, Indonesia Coda Payments Full time

**What we do**

Founded in 2011, Coda Payments helps digital content providers monetize their products and services in more than 40 markets. Publishers of leading games like Moonton (Mobile Legends: Bang Bang), Garena (Free Fire) and Tencent (PUBG Mobile), streaming platforms like beIN and Bigo Live, apps like Tinder, and video-on-demand platforms like Viu have integrated with Coda Payments to accept payments.

Coda Payments is headquartered in Singapore with dozens of additional outposts around the world. Coda Payments has recently been named the 28th fastest growing company in the Asia-Pacific region by the Financial Times (making it the second fastest-growing fintech company in its region), the 8th fastest growing company in Singapore by Straits Times, and a Technology Pioneer by the World Economic Forum.

**Working at Coda**

Life at Coda is fast-paced, challenging, and fun. As a rapidly growing global company, we’re always looking to step up and adapt to changes quickly; there is never a dull day at Coda.

We make things happen in the most impactful and effective manner. If you are always eager to initiate new ideas, hungry to contribute more, derive satisfaction from team wins rather than individual ones, and value integrity, you will fit perfectly into the Coda team

**Responsibilities**:

- Plan and execute multi-channel marketing campaigns with the marketing manager to improve business processes, especially in partnership marketing, optimizing the campaigns for reach, engagement, and revenue.
- Partnership marketing: work with payment channel partners to create marketing promotions to drive new user acquisition & facilitation of Codashop and payment channels' mutual business needs.
- Responsible for providing performance reports with a data-driven approach, evaluating strategy performance, and identifying new opportunities for growth to the internal stakeholders and external payment partners.
- Collaborate with the local marketing team to get support for marketing campaign
- Make sure the key visual for the campaign align with Coda brand guidelines and all campaigns are getting maximum exposure from Codashop platform and collect all the exposure proof for marketing report (from both Codashop and PC partners)
- Support the global marketing team, ensure that the local marketing activities are aligned with global strategy.
- Identify and connect with brands from various verticals that can help enhance our marketing strategy and brand awareness in the respective markets.
- Enhance & bring Innovation to the partnership with Payments channels in a more consultative way while giving game updates to payments channels partners
- Work closely with functional teams in brand, design, legal, digital, product, and business development to ensure marketing is aligned with overall business strategy and make sure all campaigns can be executed in time.

**Requirements**:

- At least 4+ years experience in marketing and partnership.
- Good understanding and working history of planning and implementing multi-channel marketing campaigns.
- Solid Experience in online gaming, digital payment, or mobile app businesses is strongly preferred. Experienced working with e-wallet companies, telcos, convenience stores, and banks will be considered.
- Familiar with Digital Ads and Google Analytics.
- Good quantitative skill set that includes managing marketing budget, user acquisition, retention, and monetization.
- Strong organizational and time management skills.
- Able to work with multiple projects and with tight deadlines.
- Experience in building up a new brand/product, and expanding a market is a huge plus. Team player with the ability to work across a matrixed, fast-paced, and multicultural environment.
- Fluency in English and Bahasa is required.

We are an equal opportunity employer and do not discriminate based on gender, race, age, religion, disability, or other local protected class. We are committed to cultivating an inclusive environment for all employees, and we welcome the diversity that you will bring

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