Deputy Head of Marketing

7 days ago


Jakarta, Indonesia FinAccel Full time

We are looking for a highly motivated individual to support the Head of Marketing in the implementation of all marketing initiatives related to building the brand of Kredivo in Indonesia, from content development, go-to-market strategy, partnerships, product marketing, and creative production.

Working alongside individual marketing leads, he/she will ensure that the projects are executed with thoroughness and care, bringing the maximum impact to the brand. Every piece of content or visual must be delivered in the best possible way to convey the right message/meet the campaign objective, keeping in mind our target customers’ point of view. The individual will need to have a startup mentality and be willing to do hands-on work to ensure high quality execution on various tactics. The person also needs to have very strong people skills and have very high ownership and initiative.



**Responsibilities**:

- Project manage various marketing campaigns and go-to-market plans end-to-end that require cross-functional work
- Oversee different marketing efforts to drive user acquisition, retention and build brand awareness
- Establish processes to track metrics, and continually assess campaign and program performance against goals
- Ensure cost efficiency of a campaign by negotiating terms and deals with external parties or maximizing return of investment of every marketing dollar
- Ensure a smooth delivery and quality of the team’s work within the predetermined timeline
- Review current marketing advertisement materials on digital platforms based on data to keep improving the effectiveness of different creative styles and messaging



**Requirements**:

- Must have minimum of 5 years experience of leading a high-performing marketing team: preferably in B2C or ecommerce
- Solid project management skills
- Great attention to detail
- Comfortable working in a fast-paced start-up environment
- Experience in building a consumer brand
- Data-driven in making decisions
- Having an eye for visual design is a big plus


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