Sr Officer-government
2 months ago
**Date**:Sep 20, 2024Sr Officer-Government & Education Segment Marketing
**Location**:Jakarta, Jakarta, ID**Level**:
**Employment Status**:
**Department**:Group B2B Business Marketing & Product**Description**:
- Responsible for formulating and executing integrated, strategically-focused marketing plans to drive demand in order to achieve revenue and market segment penetration goals, across prospective and current clients, for an assigned business unit, in alignment with the corporate brand strategy**Resposibilities**
- Partner with Sales to create and execute segment and account-specific growth strategies and plans to increase customer engagement, improve relationships, build brand equity, drive faster closes, and improve win rates.
- Establish and maintain a deep understanding of customer segments/personas, market intelligence, and team dynamics based on sound customer insights.
- Define and run targeted outbound campaigns for the focus segments/accounts.
- Define and maintain segment profiles across the business along with persona-specific needs and considerations per segment.
- Scale up the ABM approach in partnership sales and the channels team.
- Manage the design and execution of multi-channel integrated campaigns.
- Assist the content team in developing and evolving messaging and collateral.
- Promote and assist with event management, including webinars, in-person events
- Assist with the design and execution of programs and other lead capture channels.
- Assist sales with the development of sales aids, sales scripts, etc, as requested.
- Identify resources and process required to scale all campaign efforts, providing recommendations to management
**Requirements**:
- 5-10 years’ B2B experience, including 2+ years in a B2B marketing, brand, product marketing, market research.
- Graduated from Marketing Management, Statistics, Business Management, Economics
- Experience managing and/or leading marketing campaigns.
- Solid understanding of sales cycles and tool development.
- Solid background in direct marketing and lead generation
- Empathy and ability to connect with customers on different levels
- Creativity and problem solving
- Research and analytical skills, especially on market data
- Marketing skills (including copywriting)
- Strategic planning & business skills
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