B2b Content Marketing
11 hours ago
South Jakarta, Jakarta
Work Type: Full Time
Hacktiv8's mission is to democratize education. We're an online learning platform offering groundbreaking education in fields in computer science and more. Focused on self-empowerment through learning, Hacktiv8 is making innovative technologies available to a global community of aspiring technologists, while also enabling learners at all levels to skill up with essentials like programming, web, and app development, and digital marketing. Hacktiv8 is looking for people to join our awesome growth marketing team. If you love a challenge, and truly want to make a difference in the world, read on
**Responsibilities**:
- Serve as an exemplary writer, consistent with our company’s tone and mission. You write clean, concise, well-polished copy-
- Edit content produced by your team, including conceptualizing the projects upfront, assigning projects, and overseeing development and copy-editing prior to publishing-
- Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot, and social media analytics tools-
- Build and maintain editorial calendar and written guidelines-
- Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar-
- Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently-
- Interact with content specialists, graphic designers, and internal team members to create and review all content & ensure consistent message- Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization- Passion for education and learning-
- History of creating content that performed well and drove attention whether for yourself or a partner-
- Bachelor's degree in marketing, journalism, communications, English or a related field.-
- 2+ years of experience in B2B Marketing, Content or related position- Excellent grammar, punctuation and spelling skills
- Experience/consistent performance in deadline-oriented environment due to tight time restraints and volume of work
- Ability to manage multiple projects and juggle priorities
- Demonstrated ability to work productively with counterparts in a cross-functional capacity
- Editorial mindset that seeks to understand what audiences consume and how to create it
- Ability to analyze and present content and social performance
- Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of traffic, leads and sales
- Strong knowledge of content marketing strategy and channel
- Research and search engine optimization (SEO) skills
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