Field Marketing Manager
5 days ago
**Introduction**
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
**Your Role and Responsibilities**
IBM Field Marketing Manager combines a deep knowledge of:
- clients, how they buy and are influenced, and through which channels, with priority Market Products and lead offerings and how they uniquely solve for what's important to the client
- industry trends and where the market is heading
- clients' transformation agenda differentiated by client buyer roles and domains
- IBM's thought leadership and expertise areas
The Field Marketing Manager is responsible for understanding what differentiates our products from the competition, how best to personalize the narrative for the local market; and how to accelerate full-funnel buyer journeys from interest to conversion to opportunity to sustainable revenue and market share growth.
This role is responsible for collaboration with the business to generate demand for IBM products and solutions to accelerate growth by leveraging data and account insights. In addition, this role will:
- Demonstrate IBM Tech Expertise & POV with Clients - Demonstrate how IBM Technology addresses Client, Market, and Industry trends and challenges;
- Maintains up-to-date knowledge of technology trends. Leverage broad and deep technology and industry expertise to engage decision-makers and key influencers with highly contextual insights into the benefits of emerging technology adoption and competitive perspective.
- Advise on the value proposition for IBM Consulting solutions
The Field Marketing Manager will need to work closely with the business, the Indonesia marketing team, and the Asia Pacific Field Marketing team.
**Required Technical and Professional Expertise**
- Minimum of 10 years of marketing experience in business technology setting.
- Strong understanding of Indonesia’s economic trends, technology vendors and business industries
- Understanding technology solutions and the competitive landscape is required
- Client-Centricity / Understand the Buyer - Develop a deep understanding of a client set and their market in relation to a BU or Industry offering value proposition. Reset when changing Client or Offering scope.
- Ability to work in tight collaboration with sales reps, business partners, and sales leaders to capture market demand and elevate the IBM brand.
- Strong history of collaboration across marketing disciplines to create and optimize a programmatic approach-aligned with business strategy-to reach clients and partners.
**Preferred Technical and Professional Expertise**
as above.
**About Business Unit**
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Are you craving to learn more? Prepared to solve some of the world's most unique challenges? And ready to shape the future for millions of people? If so, then it's time to join us, express your individuality, unleash your curiosity and discover new possibilities.
Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change - to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.
It's time to define your career.
**About IBM**
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
**Location Statement**
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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