Luxury Pr, Digital, and Community Manager

3 weeks ago

Jakarta, Indonesia L'Oreal Full time

L'Oréal's Luxury Division is seeking a passionate and ambitious PR, Digital, & Community Manager to lead our brands into a new era of innovation and influence. This isn't just about handling products; it's about crafting desire, building communities, and defining luxury beauty for a new generation in Indonesia.

You will drive strategic brand growth by shaping perceptions, building relationships with key stakeholders, and leveraging impactful communication across multiple channels, not limited to:

- **
Manage Media and Advocacy Relations**
- Develop and maintain relationships with key media, journalists, celebrities and influencers.
- Coordinate and manage press releases, media kits, and other PR materials.
- Pitch stories and secure brand buzz in relevant publications and social media
- **
Manage Reputation Management**
- Monitor and manage the brand’s public image and reputation.
- Respond to media inquiries and manage crisis communication plans
- Monitor public sentiment and manage any potential PR crises effectively.
- ** Manage Event**
- Plan and execute PR events, including product launches, press conferences, and other media engagements.
- Coordinate with internal teams and external vendors to ensure successful event execution
- **
Manage Social Media**
- Develop and execute a social media strategy to enhance brand awareness and engagement.
- Manage social media accounts, including content creation, scheduling, and community management.
- Monitor social media trends and adjust strategies to stay current and effective.
- **
Manage Content Marketing**
- Oversee the creation and distribution of high-quality digital content, including blog posts, videos, infographics, and other media.
- Collaborate with internal teams and external agencies to produce content that aligns with brand messaging and goals.
- **
Conduct Analytics and Reporting**
- Track and analyze the performance of PR and digital marketing campaigns. Prepare regular reports on campaign effectiveness, social media engagement, website traffic, and other key metrics. Use data-driven insights to adjust strategies and optimize future campaigns.

You have
- 5-7 years experience in multi-national company as PR & Community in fashion industry/ beauty/ luxury/ similar industries
- High capability on reading data and conducting analysis
- Excellent communication skills in Bahasa and English Enthusiasm towards beauty industry (esp for luxury products)

You are
- Entrepreneurial. Every single day, you spot opportunities to shake things up and change the world for the better.
- Adventurous. You'll embrace challenges and changes with fire in your belly and a great big smile on your face
- Open. To new ways of doing things. To other people's (sometimes crazy) ideas.
- Respectful. Whether you're talking to our internal or external stakeholders, consumers, you treat everyone the same
- Ambitious. You crave for success and we'll support you all the way.
- Only Human. You'll screw up sometimes but you have no fear of failure because you're smart enough to learn from mistakes.
- You. You're real. And you're true to yourself. We cherish and celebrate diversity so you'll feel right at home whoever you are
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