Indonesia Corn Brand Manager

2 weeks ago


Jakarta, Indonesia Bayer Full time

**Indonesia Corn Brand Manager**

**MAJOR TASKS**
- Lead efforts in defining current and future corn seed and traits customer and market needs in Indonesia.
- Develop corn growth strategy in Indonesia to strive for leadership position in corn business in Indonesia.
- Drive the execution of corn seed and traits growth plans, define clear milestones with regular evaluation and action to ensure achieving the target
- Collaborate with cross-functional stakeholders to define product offerings, optimize positioning and enhance competitive advantage in the market.
- Lead product launch plans through seamless cross-functional collaboration with local counterparts (e.g., sales, market development, marketing/communication, product supply, regulatory, customer service, agency
- Drive the creation and execution of marketing programs and initiativies, ensure that they address grower needs and and incorporate measurable, trackable metrics for effectiveness
- Drive demand generation efforts through targeted promotions, campaigns and delivering value communication. Define content, tailoring and implementation of integrated grower campaigns aligned with the customer journeys insights.
- Monitor the timeliness and effectiveness of go-to-market plan execution; track KPIs (market share, brand awareness, purchase intent, usage) against plan to ensure optimize P&I spending to maximize marketing ROI.
- Contribute to regional portfolio strategy development by providing market intelligence and grower insights that reflect customer needs
- Provide required information and analyses for annual budgeting process
- Capture key marketing insights (farmer & channel partner insight development) and anticipate changes in the grower/channel landscape, behavior or needs and ensure reflection in related go-to-market strategies.
- Oversee crop planning, inventory management, and product stewardship, ensuring product defense mechanisms are continuously enhanced

**QUALIFICATIONS**
- Educational Background: - Bachelor’s Degree in Agriculture, Agribusiness, Crop Science, Marketing, Business Administration, ora related field. - Master’s Degree (MBA) or equivalent in Marketing, Business, or Agricultural Economics is highly preferred.
- Industry Experience: - 8+ years of experience in the agriculture or crop science industry with a focus on seeds, traits, or related sectors. Experience in corn seeds is highly desirable.
- Proven experience in product management, brand management, or marketing roles, ideally at a senior level.
- Leadership Experience: - Demonstrated experience in leading cross-functional teams and managing large-scale projects or product launches.
- Market Knowledge: - Deep understanding of the Indonesian agricultural market, especially corn, and familiarity with local regulations, market conditions, and customer needs.
- Strategic Thinking and Planning: - Proven ability to develop long-term strategies to drive business growth

Bayer is an Equal Opportunity Employer/Disabled/Veterans**Division**:

- Crop Science**Reference Code**
- 830348**Functional Area**:

- Market Access**Location**:

- Indonesia : DKI Jakarta Jakarta : Cibubur Jakarta || Indonesia : Banten : Cilegon || Indonesia : Banten : Tangerang || Indonesia : Central Java : Klaten || Indonesia : Central Java : Semarang || Indonesia : DKI Jakarta Jakarta : Jakarta || Indonesia : East Java : Mojokerto || Indonesia : East Java : Surabaya || Indonesia : North Sulawesi : Gorontalo || Indonesia : North Sulawesi : Manado || Indonesia : North Sumatera : Medan || Indonesia : Riau Islands : Pekanbaru || Indonesia : South Kalimantan : Banjarbaru || Indonesia : South Sumatera : Palembang || Indonesia : Special Region of Yogyakarta : Yogyakarta || Indonesia : West Java : Bandung || Indonesia : West Java : Cianjur || Indonesia : West Java : Cimanggis || Indonesia : West Java : Cirebon || Indonesia : West Java : Depok || Indonesia : West Java : Sukabumi || Indonesia : West Kalimantan : Pontianak || Indonesia : West Sumatera : Alahan Panjang || Indonesia : West Sumatera : Padang || Indonesia : postingState_Bandar_Lampung : Bandar Lampung**Employment Type**:

- Regular**Position Grade**:

- VS 1.1**Contact Us**
- Address- Telephone- E-Mail



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