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Brand Marketing Manager

1 month ago

Jakarta, Indonesia OY! Indonesia Full time

Developing communication strategies for brand building (value proposition), user acquisition (platform level) and feature launch campaigns, including setting objectives, rollout plan and budget.
- Being the gatekeeper of the brand and ensure all assets are representative of OY’s brand voice.
- Keep up-to-date with platform feature upgrades schedule to manage communication timeline accordingly.
- Building framework for merchant retention, including concept development, activity management and working closely with Brand Activation Manager on event execution.
- Developing standard communication package for strategic partnerships, closely coordinating with Business Development team for partnership announcements and engagement activities.
- Analyzing project results, gather learnings and recommendations.
- Supervising day-to-day execution of external agencies and vendors to ensure standard of delivery.
- Continuous measurement of brand health indicators through research, data and analytics in collaboration with Research and Business Intelligence teams.
- Has experience in handling 360-campaigns that involve multiple stakeholders (5 years minimum).
- Detail oriented, creative thinker, strong communication and project management skills.
- Firm understanding of market trends and how to develop content strategy across various platforms.
- Ability to demonstrate strategic thinking with a high degree of creativity to execute high impact projects.