HR Generalist

About us :
YUXI JAYATAMA is a Multi-Channel Network (MCN) company under the Sands Group Indonesia with 9 business units such as Oppo, J&T Express, J&T Cargo, Y.O.U, Makuku, Olike, Jet Commerce, Fullmoon, and Tomoro Cafe.
We provide services for brands in marketing planning, promotion, brand awareness, campaign and assisting in finding the right creators for brands.
In less than 1 year, YUXI has achieved several significant milestones, such as number 1 MCN in Mom & Baby and Beauty category on Tiktok, TOP 1 MCN in Tiktok, and Shopee MCN Partner from October 2023 until now.

Position Overview

The HR Generalists is responsible for developing and implementing comprehensive human resources strategies, frameworks, and policies that support business objectives, organizational effectiveness, and sustainable growth. This role oversees key HR functions, including recruitment, training and development, employer branding, organizational development (OD), industrial relations (IR), and employee relations (ER).

The position will strengthen organizational capabilities, develop talent pipelines, enhance employee engagement, ensure consistent HR policy implementation, and establish effective people management practices in collaboration with business leaders and senior management.

Key Responsibilities

Develop and execute HR strategies, annual workforce plans, headcount allocation, and personnel budgets aligned with business objectives and organizational growth.

Handle end-to-end recruitment strategies, workforce sourcing, and talent pipeline development to attract and retain qualified candidates across operational and managerial levels.

Identify organizational and employee competency gaps, design training programs, and oversee learning and development initiatives, management development, and succession planning.

Develop and implement employer branding initiatives to strengthen the company’s reputation as an employer of choice, improve candidate engagement, and support talent attraction and retention.

Drive organizational structure optimization, job design, role clarity, organizational effectiveness, change management, and performance management frameworks.

Manage industrial and employee relations, including employee grievances, workplace conflicts, disciplinary matters, labor disputes, investigations, and employee engagement initiatives.

Establish, review, and implement HR policies, standard operating procedures, employee handbooks, and employment processes in accordance with applicable labor regulations and company requirements.

Develop and improve performance appraisal systems, competency frameworks, career development plans, talent reviews, and succession planning mechanisms.

Oversee compensation structures, benefits programs, incentives, and personnel cost management to support internal equity, employee retention, and business performance.

Promote corporate values, employee engagement, internal communication, and culture-building initiatives that encourage accountability, collaboration, and high performance.

Establish HR reporting and analytics covering recruitment effectiveness, turnover, retention, training effectiveness, employee engagement, and workforce costs to support data-driven decisions.

Qualifications & Requirements

Bachelor’s degree or higher in Psychology, Management, Human Resources Management, Business Administration, or a related field.

At least 6 years of professional experience in Human Resources, with demonstrated experience across multiple HR functions and frameworks. Experience in agency or start-up company is a plus point.

Proven experience in a managerial or leadership-level HR position, with responsibility for leading HR initiatives, managing teams or functions, and advising business leaders.

Broad HR expertise covering training and development, employer branding, organizational development (OD), industrial relations (IR), employee relations (ER), and recruitment.

Proficiency in using English in professional setting. Ability to speak Chinese is a plus point.

Demonstrated ability to develop, implement, and continuously improve HR policies, systems, processes, and frameworks aligned with business needs.

Strong knowledge of performance management, talent management, workforce planning, organizational structure, and employee engagement practices.

Practical experience in handling employee grievances, workplace investigations, disciplinary actions, labor-related matters, and employment compliance.

Strong leadership, stakeholder management, communication, negotiation, analytical, and problem-solving skills.

Ability to translate business objectives into actionable HR strategies and measurable people-related outcomes.

High integrity, sound judgment, discretion, and the ability to handle confidential employee and orga