AVP-Site Monetization

4 days ago

Jakarta, Jakarta, Indonesia Indosat Full time

Location:

Jakarta, Jakarta, ID

Level: Managerial

Employment Status: Permanent

Role Purpose:

  • Focus on program and GTM execution plan for site monetization
  • Collaborate with relevant stakeholders in the region to prepare and improve plans on specific Go-To-Market activity for new site, low utilization sites, and BAU sites
  • Liaise with the regional team to manage the execution, monitor the program, and take corrective actions as needed
  • Liaise with the marketing team for specific talking points for the GTM plan and market blitz granular site-wise

Scope of Work:

New site pre-monetization.

  • Focus on program and GTM execution plan for site monetization
  • Collaborate with relevant stakeholders in the region to prepare and improve plans on specific Go-To-Market activity for new site, low utilization sites, and BAU sites
  • Liaise with the regional team to manage the execution, monitor the program, and take corrective actions as needed
  • Liaise with the marketing team for specific talking points for the GTM plan and market blitz granular site-wise

Site-wise monetization program development, implementation, and execution.

  • Develop program for site monetization (new sites, low sites, BAU sites)
  • Coordinate and align with the region for the GTM program
  • Propose Proposal & Business Case Justification to implement GTM Program
  • Communicate detailed guidance and action plan strategy to the GTM region
  • Set monthly targets for site growth and KPI

Performance monitoring, evaluation & improvement.

  • Execution tracking and review
  • Conduct lead performance analysis
  • Initiate continuous GAP analysis and take immediate actions to close gaps
  • Deliver insights on site-wise monetization
  • Develop improvement plans for mitigation and program acceleration

Execution on site focus.

  • Communicate detailed guidance and action plan strategy to the GTM region
  • Ensure the quality & timeline of the Regional Marketing Program
  • Provide tactical recommendations using data reference to improve the number of achieved target sites (FB Market Share, PBI, BPS, internal data, survey, Fourghtech, etc.)
  • Suggest preventive & corrective actions to solve problems in the field and gather lessons learned for the next improvement
  • Liaise with the region to monitor lead & lag measures
  • Support data achievement for weekly management-level updates

Marketing mix regional insight.

  • Gather Marketing Mix (Product, Place, Promotion & Price) of proposition Indosat Hero Product including competition landscape
  • Provide feedback to related stakeholders in HQ

Team collaboration.

  • Work closely with trade acquisition and trade revenue both brand to accelerate results
  • Cooperate with other team members to accomplish delegated tasks assigned by managers
  • Provide continuous inputs on business process and systems improvement to ensure timely and efficient completion of delegated tasks

Authority:

  • Communicate pull program to the region and closely monitor program execution
  • Conduct proposal & BCJ program from all regions
  • Verify budget absorption program from the region
  • Verify supporting documents from the region in alignment with Business Process
  • Provide performance reviews to the sales team and related stakeholders

Qualification:

  • Strong analytical abilities with a skill for visualizing numbers and graphs
  • Able to demonstrate a leadership role in recent projects involving cross-functional efforts within the company
  • Good understanding of commercial operations of the business and able to work in different roles within the Group
  • Strong interpersonal skills

Related Experience:

  • Minimum 3-5 years in sales, distribution, marketing, developing GTM plans, execution, or regional territory management

Skills:

  • Good people skills and able to work with various levels and cross-functional teams
  • Self-driven and high achiever mentality
  • Strong numerical and calculation skills
  • Preferably has undertaken several projects/roles within commercial functions
  • Communication Skills (English, Written and Spoken)
  • Engagement and collaboration skills (with audience and slide)
  • Visualization skills on PPT
  • Excel skills
  • Oracle or ArcGIS is an advantage
  • Ability to understand context and content and tell a story
  • Ability to gather field insights from the region related to performance/achievement
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