B2B Sales Executive – Furniture

AIUE is a manufacturer and brand specializing in smart furniture integrated with audio and smart-living functions, including side tables, coffee tables, bedside tables, and other home furniture products.

We are currently expanding our business in Indonesia and developing partnerships with furniture retailers, furniture brands, dealers, distributors, showrooms, interior companies, and other Home & Living channels.

Role Description

We are looking for a B2B Sales Executive with experience in the furniture, Home & Living, interior, or related industry to develop our business in Jakarta and surrounding areas.

This is a field-oriented sales position. The successful candidate will be responsible for identifying potential customers, visiting furniture stores and showrooms, developing dealer relationships, presenting products, negotiating trial orders, and following customers through the sales process.

Key Responsibilities

• Develop new B2B customers in the furniture and Home & Living market.
• Visit furniture stores, showrooms, dealers, distributors, sofa brands, interior companies, and related businesses.
• Identify potential customers and decision-makers through field visits, Google Maps, social media, LinkedIn, and personal networks.
• Introduce AIUE smart furniture products and recommend suitable products based on the customer's business.
• Arrange product demonstrations and customer meetings.
• Negotiate pricing, dealer cooperation, trial orders, and commercial terms.
• Follow up prospects from initial contact until trial order / purchase order.
• Maintain accurate customer and sales pipeline records.
• Collect information about furniture market pricing, competitors, customer preferences, and new market opportunities.
• Maintain long-term relationships with existing dealers and customers.

Qualifications

• Minimum 2 years of sales experience in furniture, Home & Living, interior, building materials, or closely related industries.
• Existing relationships with furniture stores, dealers, distributors, showrooms, interior companies, or furniture brands are highly preferred.
• Good understanding of the Jakarta / Jabodetabek furniture market.
• Comfortable with field sales, direct visits, canvassing, and developing new customers from zero.
• Strong communication, negotiation, and customer relationship skills.
• Target-oriented and able to work independently.
• Familiar with WhatsApp, Google Maps, Microsoft Excel / Google Sheets, and basic sales reporting.
• Bahasa Indonesia fluency is required.
• English ability is an advantage but not mandatory.
• Based in Jakarta / Jabodetabek and willing to travel frequently for customer visits.

Preferred Background

Candidates with experience working for:

• Furniture brands or manufacturers
• Furniture retailers / Home & Living stores
• Sofa or mattress companies
• Building material / home improvement companies

will be given priority.

What We Value

We are especially interested in candidates who already understand:

• Major furniture areas and furniture stores in Jakarta
• Furniture dealer and showroom business models
• How to develop B2B customers through direct visits and personal networks

Candidates who already have an active network in the furniture / Home & Living industry are strongly preferred.