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Digital Marketing Lead
2 months ago
- Lead the development and execution of comprehensive digital marketing strategies to drive growth in our digital presence.
- Collaborate with cross-functional teams to ensure all activities are measurable and optimize results based on data.
- Manage digital advertising efforts, including display and keyword-based approaches, to optimize user acquisition and maximize ROI.
- Develop and implement SEO and ASO strategies to enhance organic search rankings and increase targeted traffic to our platform and app stores.
- Work closely with the CRM team to develop strategies aimed at improving customer engagement, retention, and lifetime value.
- Monitor and analyze key performance indicators across teams to inform data-driven decisions that promote ongoing optimization and improvement.
- Provide guidance and support to the Digital Ads, SEO, and ASO teams.
- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Manage digital advertising efforts to optimize user acquisition and maximize ROI.
- Drive SEO and ASO strategies to enhance organic search rankings and increase targeted traffic.
- Collaborate with the CRM team to develop strategies aimed at improving customer engagement and retention.
- Extensive experience managing Digital Ads, SEO, ASO, and CRM campaigns, particularly in sectors such as investment or financial services.
- Proficient in using marketing analytics tools and attribution platforms.
- Strong analytical skills with a demonstrated ability to interpret complex data and make strategic, data-driven decisions.
- Excellent communication skills and strong attention to detail.
- Proven track record in team management, project management, and organizational skills to ensure smooth execution across multiple functions.
- Be part of a growing financial technology company.
- Work in an empowered workplace with opportunities for growth and development.