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Digital Marketing Lead

2 months ago


Jakarta, Jakarta, Indonesia Michael Page Indonesia Full time
Job Title: Digital Marketing ManagerAbout Our Company: We are a growing financial technology company that empowers our employees to make a meaningful impact.Job Description:
  • Lead the development and execution of comprehensive digital marketing strategies to drive growth in our digital presence.
  • Collaborate with cross-functional teams to ensure all activities are measurable and optimize results based on data.
  • Manage digital advertising efforts, including display and keyword-based approaches, to optimize user acquisition and maximize ROI.
  • Develop and implement SEO and ASO strategies to enhance organic search rankings and increase targeted traffic to our platform and app stores.
  • Work closely with the CRM team to develop strategies aimed at improving customer engagement, retention, and lifetime value.
  • Monitor and analyze key performance indicators across teams to inform data-driven decisions that promote ongoing optimization and improvement.
Key Responsibilities:
  • Provide guidance and support to the Digital Ads, SEO, and ASO teams.
  • Develop and implement comprehensive digital marketing strategies aligned with business goals.
  • Manage digital advertising efforts to optimize user acquisition and maximize ROI.
  • Drive SEO and ASO strategies to enhance organic search rankings and increase targeted traffic.
  • Collaborate with the CRM team to develop strategies aimed at improving customer engagement and retention.
Requirements:
  • Extensive experience managing Digital Ads, SEO, ASO, and CRM campaigns, particularly in sectors such as investment or financial services.
  • Proficient in using marketing analytics tools and attribution platforms.
  • Strong analytical skills with a demonstrated ability to interpret complex data and make strategic, data-driven decisions.
  • Excellent communication skills and strong attention to detail.
  • Proven track record in team management, project management, and organizational skills to ensure smooth execution across multiple functions.
What We Offer:
  • Be part of a growing financial technology company.
  • Work in an empowered workplace with opportunities for growth and development.