Digital Marketing Lead

3 weeks ago


Jakarta, Jakarta, Indonesia Michael Page Indonesia Full time
Be part of growing financial technology companyWorking in an empowered workplace About Our Client

Growing financial technology company

Job Description

Key Responsibilities:

Provide guidance and support to the Digital Ads, SEO, and ASO teams, ensuring effective execution of cohesive strategies across all digital marketing channels.Monitor and analyze key performance indicators across teams to inform data-driven decisions that promote ongoing optimization and improvement.Develop and implement comprehensive digital marketing strategies aligned with business goals to drive growth in digital presence.Manage digital advertising efforts, including both display and keyword-based approaches, to optimize user acquisition and maximize ROI.Drive SEO and ASO strategies to enhance organic search rankings and increase targeted traffic to the platform and app stores in a competitive landscape.Collaborate with the CRM team to develop strategies aimed at improving customer engagement, retention, and lifetime value.Work closely with cross-functional teams to ensure all activities are measurable and optimize results based on data. The Successful Applicant

Qualifications:

Extensive experience managing Digital Ads, SEO, ASO, and CRM campaigns, particularly in sectors such as investment or financial services.Proficient in using marketing analytics tools and attribution platforms, including Google Analytics, Ads Dashboard, SEMRush, Google Play Console, Firebase, Appsflyer, MoEngage, etc.Experience with data visualization tools such as Metabase and Looker Studio is an advantage.Strong analytical skills with a demonstrated ability to interpret complex data and make strategic, data-driven decisions.Excellent communication skills and strong attention to detail.Proven track record in team management, project management, and organizational skills to ensure smooth execution across multiple functions.Ability to excel in a fast-paced, high-growth environment with strong collaboration skills for effective cross-team coordination. What's on Offer Be part of growing financial technology companyWorking in an empowered workplace

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