Content Marketing Associate

4 weeks ago
Jakarta, JW, Indonesia Darwinbox Penuh waktu
### Get to Know the Role As the Content Marketing Associate, you are the execution engine of Pluang's content programs. You own the content calendar, manage the Paid Article and Organic Content programs on the ground, and drive Pluang's organic presence across community channels — from Kompasiana and IDN Times Financial to Reddit and Quora. This role requires someone who is organized, self-driven, and genuinely interested in how content communities work. You are the connective tissue that keeps content flowing, on-brief, and on-time across all the channels you own. You will report to the Content Strategy Lead. ### What You'll Own ~35% — Paid Article & Organic Content Program Management
- Own the day-to-day management of Pluang's Paid Article and Organic Content programs
- Coordinate on production timelines and deliverables with the Investment Research; ensure output meets the brief set by the Content Strategy Lead
- Track program performance and flag issues or underperformance early ~30% — Topic Cluster Architecture & Content Calendar
- Own and maintain the content calendar — ensuring it accurately reflects the topic cluster architecture and connects activation across channels
- Serve as the connective tissue between channels: make sure content theme is enforceable and uniform
- Keep the calendar up-to-date and accessible to all stakeholders who need visibility ~20% — Organic Community Seeding
- Drive Pluang's organic presence on Kompasiana and IDN Times Financial
- Publish, seed, and monitor content performance within these communities
- Build relationships within these platforms and identify opportunities to increase organic reach ~15% — Reddit & Quora Content
- Own the content architecture and publishing cadence for Pluang's Reddit and Quora community channels, and work with our Forum Agent
- Build Pluang's credibility in relevant financial communities through thoughtful, genuinely useful content — not promotional noise Must-haves:
- Proven ability to manage a content calendar across multiple channels without letting things slip
- Hands-on experience managing organic community channels (Indonesian platform is a strong plus)
- Understanding of SEO fundamentals and content performance tracking
- Strong written communication skills in Bahasa Indonesia; English proficiency a bonus
- Detail-oriented and self-driven — you don't need to be reminded to follow up You'll thrive here if:
- You find community dynamics interesting and actually enjoy reading how people discuss finance online
- You are organized enough to track ten things at once, but flexible enough to reprioritize when needed
- You understand that organic community trust is earned, not manufactured Updated Date 21-08-2026 Job ID JOBID\_486 Department Brand & Consumer Marketing Location PT PG Berjangka, Jakarta Pusat, Jakarta Raya, Indonesia Employee Type Full Time

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